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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

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email-marketing

Blog Feature

By: Jason Green
February 12th, 2020

Oh, the dreaded "Unsubscribe" button. If you’re in charge of your association’s email marketing efforts, it’s the one link that you’re praying your members and prospects don’t click. After all, your emails contain valuable information about upcoming programming, industry insights, and ways to become more involved in your association. So, when they do click on that button to opt out, their connection to you can start to fizzle. Since the 3 Cs―content, community, and communication―is the intangible "product" that is membership, this disconnect can negatively impact your retention numbers. 

Blog Feature

By: Jason Green
August 26th, 2019

When we think of spam, we usually think of tacky emails with dubious offers of cheap pharmaceuticals and foreign lotteries. You might think that your association’s emails are far too professional to ever end up in a spam folder.

Blog Feature

By: Jason Green
August 22nd, 2019

When you hit send on a marketing email, you can’t be 100 percent certain that it’s going to reach its destination. Every email has to clear a number of hurdles before it gets anywhere near the intended recipient.

Blog Feature

By: Jason Green
July 29th, 2019

Marketing communications usually contain an email opt-out option, which is generally a link at the end that says “unsubscribe.”  Of course, you hope that none of your recipients ever click the unsubscribe link. But what if they do? 

Blog Feature

By: Adam Higgins
October 30th, 2018

Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened.

Blog Feature

By: Abigail Conlon
September 13th, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?” While we widely recognize that email marketing is a powerful and effective tool to implement under any market, combining the forces of email marketing with marketing automation can drastically impact your association’s email marketing strategy.  The choice then falls on your organization as to how much you want (or need) to accomplish with your leads.  “Right now, for associations, they're primarily doing everything through one-to-many. What we're saying is that 40 or 50% of that traffic… how do we take that and move it from a one-to-many conversation to a one-to-one conversation…?” -Ron McGrath, Co-Founder & CEO