Here’s perhaps the understatement of the century—sometimes email templates can be fussy. Who's with me on this?
I think it's fair to say that, regardless of the platform, as marketers we've all peeled back the HTML veil to try and retrofit and/or augment our templates. We know what we want for our organization and our brand. We also know that sometimes technology just doesn't bend that way.
Understanding that time spent on marketing strategy versus template rewiring is always a better bet, we've created what we call the "Template Pak" for one of the leading email automation platforms we offer, Adestra.
We’ve all been there. With deadlines to meet, emails to send, and content to push out, it’s easy to feel like we’re treading water. We all have good intentions at the beginning of the year to define our overall strategy, only to find ourselves mid-year buried under our communications calendar.
From newsletters to event announcements to membership status reminders, email is a critical piece of your overall strategy. You’ve invested time and resources into selecting the right tools for your organization and you’re paying attention to your email engagement metrics, but are you leveraging the full functionality of those tools and reports to push the needle on your numbers?
If not, we get it. That's why our team of digital experts has created a holistic, hands-on learning experience to help you elevate your email program with industry best practices. Introducing HighRoad Email Edge.
Your solution to making a difference amongst the clutter.