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Nicole Crilley

Nicole is a digital strategist and content designer with 10 years of experience in email marketing automation, web design, marketing technology, user experience, and content production. With a versatile background in freelance, consulting, and corporate settings, Nicole specializes in identifying and implementing effective digital strategies.

Blog Feature

By: Nicole Crilley
May 16th, 2022

Email is arguably the most popular and effective marketing tool for organizations to run campaigns and produce funnel conversions.

 
It's used to generate interest, surface leads, and nurture those leads, all in pursuit of a particular sales or marketing objective such as joining or subscribing.
 
From an execution perspective, it's important to strategize where your email—or set of emails—fit into the larger marketing schema. In other words, what is your email really doing for you? The minute that email sends, what are you and your org getting out of it?
 
The answer? Everything if you focus on what's important. 

Blog Feature

By: Nicole Crilley
April 19th, 2022

Customization and personalization is no longer a prized possession. It's expected when it comes to communicating with consumers.

For associations, non-profits, and member-based groups—whose cornerstone value comes in the form of communication, content, and community—this 1:1 member communication is a must-have for marketers. 

The ability for members and customers to control the content that they receive, specifically through email, is invaluable to their satisfaction and your bottom line.

Cue the Email Preference Center (EPC)—a centralized location where users manage their communication preferences and topical interests.

Blog Feature

By: Nicole Crilley
February 3rd, 2022

Whether you’re setting annual performance goals, making changes to association programming, or moving into a new membership service, no decision should be made without first examining the previous years’ data.

Oftentimes, associations will entrap themselves in the mindset of establishing long-term marketing or membership-service objectives with just a “gut feeling.”

Lucky for you, your association may have been collecting useful information through their association management system (AMS), customer relationship management (CRM) software, or data management tools without even realizing it.

Blog Feature

By: Nicole Crilley
July 23rd, 2021

Earlier this summer, Apple announced its upcoming (Fall 2021) release of iOS 15, which touts a number of new privacy features that will help users control and monitor how their data is being used.

With the growing push towards increased privacy and consent-based data collection in Big Tech, this announcement comes as no surprise. So, how does it affect association marketers and professionals?

Let’s first take a deep breath, then a deep dive into why this isn't the end of all marketing as we know it 😎

Blog Feature

By: Nicole Crilley
March 31st, 2021

Text messaging enjoyed a cultural heyday back in the early 2000s when nimble-fingered teens used their Nokias to shoot quick messages to each other. These days, there’s a greater focus on digital communication apps, such as WhatsApp and iOS Messages. But if you think that SMS texting has gone the way of cargo pants and ‘N Sync, you’d be wrong.

In the past decade, the number of text messages sent has increased by a whopping 7,700%. SMS texting still has one of the highest engagement rates of any channel, with exceptional open rates. If you have a timely, relevant message, SMS is one of the best ways to deliver it.

Which makes SMS texting ideal for associations. With the right strategy, you can use text messaging to create a first-rate member experience.

Blog Feature

By: Nicole Crilley
March 4th, 2021

From personalized Netflix recommendations to suggested Spotify playlists, users have come to expect a certain amount of customization when it comes to services and subscriptions. Association audiences are no exception.

Organizations spend a great deal of time making assumptions about their members' interests. And there are a number of tools out there to support the collection of behavioral data so that associations can get better and better at getting to know their members.

But sometimes, it's not enough just to build off algorithms that indicate a person's interests. Sometimes the simple solution is to ask

That's the intention of the modernized Email Preference Center (EPC). To give your members control of the remote.