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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Nicole Crilley

Nicole is a digital strategist and content designer with 10 years of experience in email marketing automation, web design, marketing technology, user experience, and content production. With a versatile background in freelance, consulting, and corporate settings, Nicole specializes in identifying and implementing effective digital strategies.

Blog Feature

By: Nicole Crilley
March 31st, 2021

Text messaging enjoyed a cultural heyday back in the early 2000s when nimble-fingered teens used their Nokias to shoot quick messages to each other. These days, there’s a greater focus on digital communication apps, such as WhatsApp and iOS Messages. But if you think that SMS texting has gone the way of cargo pants and ‘N Sync, you’d be wrong.

In the past decade, the number of text messages sent has increased by a whopping 7,700%. SMS texting still has one of the highest engagement rates of any channel, with exceptional open rates. If you have a timely, relevant message, SMS is one of the best ways to deliver it.

Which makes SMS texting ideal for associations. With the right strategy, you can use text messaging to create a first-rate member experience.

Blog Feature

By: Nicole Crilley
March 4th, 2021

From personalized Netflix recommendations to suggested Spotify playlists, users have come to expect a certain amount of customization when it comes to services and subscriptions. Association audiences are no exception.

Organizations spend a great deal of time making assumptions about their members' interests. And there are a number of tools out there to support the collection of behavioral data so that associations can get better and better at getting to know their members.

But sometimes, it's not enough just to build off algorithms that indicate a person's interests. Sometimes the simple solution is to ask

That's the intention of the modernized Email Preference Center (EPC). To give your members control of the remote.

Blog Feature

By: Nicole Crilley
February 16th, 2021

Thanks to the hit Netflix series, “Tidying Up,” people across the world have been “Marie-Kondo-ing” their homes and offices in order to start fresh. For those not privy to the show, here’s the gist: Marie Kondo, the show’s host, encourages participants to evaluate each item in their home (or, more specifically, in their closet) and identify whether it “sparks joy" in their life.

Anything not "sparking joy" is ceremoniously discarded or donated. Those having gone through the process are afforded a cleaner, more streamlined space that inspires productivity and healthier living.

Your data is no different. And here's why.

Blog Feature

By: Nicole Crilley
November 19th, 2020

We’ve all been there. With deadlines to meet, emails to send, and content to push out, it’s easy to feel like we’re treading water. We all have good intentions at the beginning of the year to define our overall strategy, only to find ourselves mid-year buried under our communications calendar.

From newsletters to event announcements to membership status reminders, email is a critical piece of your overall strategy. You’ve invested time and resources into selecting the right tools for your organization and you’re paying attention to your email engagement metrics, but are you leveraging the full functionality of those tools and reports to push the needle on your numbers?

If not, we get it. That's why our team of digital experts has created a holistic, hands-on learning experience to help you elevate your email program with industry best practices. Introducing HighRoad Email Edge.

Your solution to making a difference amongst the clutter.