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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Blog Feature

By: Aimee Pagano
May 29th, 2020

We all know that every crisis is an opportunity, but there are some crises that are so vast that it’s hard to see a silver lining.

2020 has offered a once-in-a-generation crisis, with a tragic pandemic leading to global economic uncertainty. It’s a tough time for professionals and a tough time for businesses, which is why associations are more important now than ever.

Blog Feature

By: Jason Green
May 20th, 2020

Here at HighRoad, we’re passionate about helping associations select the right tools for their marketing technology stacks. Choosing the right marketing automation platform and email marketing system is a crucial step toward growing, engaging, and retaining members and customers. However, utility of these tools can be limited if the data isn't at the helm. If data within your digital platform isn't integrated with the data held in your Association Management System (AMS), then your platform output will fall short.

Marrying this data on an ongoing basis is what tells the full story about each individual. It's what makes a marketer truly data-driven and goal-tied. As such, today, we’re diving into our flagship integration productour Plus Connector

Blog Feature

By: Aimee Pagano
April 24th, 2020

Every purchasing decision happens at the end of a journey. When you buy a sandwich, it’s because you felt hungry, you thought about your food options, and you decided that the best available choice was a sandwich.

Association members follow the same process when they’re making decisions about attending events, renewing their membership, or getting certified. Their journey begins with the realization that they need something to help their career or their personal aspirations. Ideally, that journey ends―and another one begins―when they engage with your association.

Blog Feature

By: Emily Nash
April 17th, 2020

Recognizing market needs, SharpSpring, the leading marketing automation platform for associations, has released its retargeting feature to complement its already robust functionality.  While version 1.0 of the tool is officially live, full integration with SharpSpring, which will allow for better segmentation and reporting, is still in beta. 

As a SharpSpring partner, HighRoad has been getting granular with the tool prior to its official release. For those SharpSpring users or for those considering the SharpSpring platform, here are some best practices to help you navigate this valuable new feature.

Blog Feature

By: Rob Shelton
April 16th, 2020

[Editor's Note: as we continue to develop new routines to maintain productivity while working from home, we're continuing with our series of posts that share tips on settling into the virtual office.]

WFH is sometimes used as the acronym for Work From Home”. Some of you may feel like it is more like Wow, Freaking Horriblebecause you don’t know how you are possibly going to be productive with your spouse, partner, kids, pets, and the everyday hustle and bustle of a household due to quarantine.

Blog Feature

By: Sue Wood
April 10th, 2020

When unexpected and life-altering changes hit, from a cultural and operational perspective, adequately managing that change is fundamental to survival. It's imperative that, regardless of what's happening on the outside, productivity, innovation, and life balance isn't hindered on the inside. Maintaining all of this lies a great deal on the Finance & HR team.

That's why HighRoad's Finance & HR team is our next team up to provide Virtual Team Pro-tips.  Read what they have to say about working remotely.