For those on HubSpot, or interested in HubSpot, you probably already know that the CRM power player held its flagship INBOUND conference in late September. The event, which over the years has cornered the market as the innovation incubator to attend if your role sits within the rev strategy and ops space, once again didn’t disappoint.
New product launches flanked the hundreds of educational sessions from leaders and celebrities alike. While even HighRoad is still spinning from the impressive line-up of products and enhancements either natively baked in already or on their way, we’ve taken the time to let the medicine sink in so that we can isolate which shiny new trinkets are most bookmark-worthy for associations and nonprofits.
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Families are connected. They're committed. They're complicated. They have the right intentions but can come up short at times. But in the end, they represent support. And while family members may take on different roles and drive different dynamics within the brood, they're still best when they're functioning together as a unit.
Most wouldn't necessarily see AI as just another family member but I do think it's fair to say, that AI—regardless of the attributes and the functions it serves—is best leveraged when perceived as smaller parts that fit into a much larger picture.
For the month of April and May, HighRoad's blogs will be dedicated to AI for associations. You'll get the skinny on their roles, sometimes their dysfunctions. But most importantly, specific uses cases that are meaningful for associations.
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