Many associations approach marketing automation (MA) from a purely cost-savings perspective. These associations look at the time and resources that go into their current marketing efforts, and they calculate what they could save if some marketing tasks were automated.
These associations are not wrong. If you use MA to handle some everyday marketing tasks, you will see some cost savings.
But if you don’t use MA as a springboard to greater transformation, you’re leaving money on the table.
Suddenly working from home for more than one day out of the week? Are your office hours blending with your personal hours? Are you finding it difficult to focus in the midst of kiddie chaos? We hear ya.
Luckily, HighRoad was doing "remote" before remote was a thing. For over a decade, HighRoad has been spinning up products, providing consultative and innovative solutions, and evolving our clients' digital stacks straight from our home offices. You'd be surprised at the productivity and ingenuity that can happen in PJ bottoms.
That's why we happily bring you our Virtual Pro-Tips Series. For the next few months, we're going to share our virtual practices with you, all coming from different disciplines and perspectives.
[Editor's Note: To help cope with this new reality as we navigate our way through uncertainty, we're releasing a few articles over the next several days focused on insights, tips and advice our team has collected on the way in their journey to working remotely.]
If you’re like me, then you may have found yourself at a loss trying to navigate our current health crisis while still conducting “business as usual”. However, I think that we can all agree that there is nothing “usual” about our situation. We’ve been thrown into our new normal without much prep time or warning. The way that I see it is that we have really one option, thrive and adapt. Adopting new daily routines, personally and professionally, will help us reach that light at the end of the tunnel. Remember that we’re in this together. Human connection is still necessary and can still be achieved while working remotely. At HighRoad, we’ve always been 100% virtual, so this is one area that we can help to shed some light with some realistic tricks of the trade
[Editor's Note: In these unprecedented times there's a lot of uncertainty out there - not knowing when places will re-open, conferences will be held, and when teams will be able to meet in person is stressful. While we don't claim to have the answers, and aren't medical experts who can state with authority when things will return to "normal", we know that we are resilient and we will get through it. What we can offer is some advice and tips in working remotely and managing remote teams as it is the very thing HighRoad has done since its inception many years ago. This post starts a series of articles where we hope to share insights, advice, tips and quite frankly, just some empathy as everyone struggles to find their "new normal" over the next several weeks.]
One year ago, I committed to supporting my parents as we navigated both a tragic disease and our nation’s complex healthcare system, while my mother stared death in the face. I struggled while also trying to balance a busy family life (with three boys in three different schools, a husband who traveled often for his job, and a dog) with the responsibility of working full time.