We’ve all been there. With deadlines to meet, emails to send, and content to push out, it’s easy to feel like we’re treading water. We all have good intentions at the beginning of the year to define our overall strategy, only to find ourselves mid-year buried under our communications calendar.
From newsletters to event announcements to membership status reminders, email is a critical piece of your overall strategy. You’ve invested time and resources into selecting the right tools for your organization and you’re paying attention to your email engagement metrics, but are you leveraging the full functionality of those tools and reports to push the needle on your numbers?
If not, we get it. That's why our team of digital experts has created a holistic, hands-on learning experience to help you elevate your email program with industry best practices. Introducing HighRoad Email Edge.
Your solution to making a difference amongst the clutter.
Associations are naturally cautious when it comes to investing in new technology. They have to be—they’re allocating community money, so they need to make sure they’re always acting in the best interests of the membership.
That kind of accountability is something to be proud of, but it can sometimes hold associations back. You may have experienced this already. You see an exciting opportunity to grow, to engage, or to provide a better member experience, but the board simply won’t commit the funds required.
So, how do you get a 'Yes' from your board every time? It comes down to aligning what you want with the board’s goals. Here’s how.
Everyone you meet is on some kind of journey. Each person has a goal or a destination, and the lucky ones know how to get there. They have obstacles to overcome, but they also have people who’ll help them succeed.
Ideally, your association should be one of those helpers. When they’re starting out, you offer guidance. When their career is growing, you help them make connections. When they reach the top, you help them become an industry voice.
But what about the member’s journey within your organization? How do they go from discovering the association, to becoming a member, to getting involved with programming?
If you think the word “Millennial” applies to any young person, then here’s a scary fact: the Millennials will start turning 40 next year.
The current generation emerging from college is Generation Z, a cohort with an entirely different set of goals and values. And for associations, this means a whole new set of challenges. Already, 56 percent of associations say that they’re struggling to engage young professionals.
So how can associations attract younger Millennials, Gen Z, and beyond?
2020 has been like the tornado in The Wizard of Oz, ripping us all up from our familiar lives and depositing us in a strange new world.
Your members are depending on you now more than ever. They need you to offer support, networking opportunities, and programming tailored to their evolving needs. They also need to know that you’re out there, providing a strong voice for the industry and striving for a prosperous future.
But it’s also a tough time for associations. Membership growth was already a challenge even before COVID-19. How do you get young professionals to invest in their careers when the future seems so hazy?