Association Marketing

The modern workplace is more diverse than ever, serving up an alphabet soup in the workforce. From Baby Boomers to Gen Z, each generation brings unique values, skills, and perspectives to the mix. Navigating these dynamics requires understanding and empathy at all levels.

When it comes to any sector, industry, or business type, leaders should recognize the blended experiences and expectations of their team members, fostering an inclusive environment that values each individual's contributions. 

But where large enterprises and for-profit conglomerates are working with swaths of generational employee segments, associations and nonprofits are built on volunteer board and committee structures with often leaner professional staff. This changes the scenery when it comes to team dynamics.

AI maturity in associations and nonprofits isn't a one-and-done scenario. Checking the box off with AI adoption pilots just doesn't cut it.

For associations and nonprofits, AI transformation is defined and tied to one very simple thing - delivery. Whether member-driven or mission-driven, orgs can only define themselves as AI-mature if they've leveraged AI within every corner of their operations to deliver, and continue delivering, on their promise. 

Yes, operational efficiency plays a huge role in influencing productivity, driving revenue, reducing staff time, and relegating more administrative and otherwise repetitive tasks to automation. But, in the end, the most mature organizations get to tout that AI has influenced real decision-making on programming, new member models, member engagement, legislative movements, etc. - all factors that contribute to driving value to constituents. 

While every org is going to carry a different flavor, there are standard signals that indicate an association or nonprofit is AI mature.

We’re marking an important milestone for HighRoad: 20 years of partnering with associations to help them grow through smarter use of data and technology.

It's easy to pack all of your dreams and wishes into your Association Management System (AMS). Particularly when you've invested time and money into it. And while it's understandable to think that it is the catch-all for everything you do with your data, that's not necessarily the case. 

And that's okay. Your org flavor should pair well with your AMS, based on what you're looking for now, and in the future. But, it doesn't means that your AMS needs to be your jack of all trades. In the end, your AMS is your system of record.  It does that really well.

What it isn't—your system of action.