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Onboarding Services & Training

Onboarding Services & Training

After selecting a platform, you will be guided through a 90-day onboarding program with a dedicated team.

Your onboarding includes:

  • IP Warming (as needed)
  • Strategic Assessment & Workshops
  • Comprehensive Training
  • Custom Platform Configuration

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Marketing Strategy & Analytics1

Marketing Strategy & Analytics

Deliver engaging messages at the right time to build relationships with prospects, current and past members.

Marketing Strategy service options include:

  • Email Portfolio Assessment & Recommendations
  • Automation Training/Packages
  • Email Edge Learning Modules
  • Content Strategy Workshops
  • Website Journey Workshop
  • Reporting & Attribution

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Lead Gen & Nurturing1

Lead Gen & Nurturing

Through this offering, we’ll help you build and launch your own lead gen campaign depending on your marketing goals.

Lead Gen service options include:

  • Marketing Automation Success Program
  • User Journey & Sales Enablement Workshop
  • Smarketing Workshop

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Data Management & Activation1

Data Management & Activation

Comprehensive overviews of anticipated integration requirements allow for easy organization and tracking of data.

Data service options include:

  • Data Hygiene Packages
  • Buyer Persona Workshop
  • Persona Segmentation Workshop
  • Deliverability Audit
  • SQL Development

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Digital Transformation1

Digital Transformation

Map current business processes, evaluate technology stacks, and strategize an actionable plan to optimize your sales and marketing efforts.

Data service options include:

  • Martech Stack Audit
  • Building the Case for Automation Consulting

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Monthly Consulting Retainer1

Monthly Consulting Retainer

If one of the above services doesn’t meet your needs as you evolve your martech stack, come talk to us about a customized monthly service plan that will work best for your organization. We’re happy to help in any way we can.

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Need help with content or design?

HighRoad offers ad-hoc Creative Services to support your strategic goals

 
Template Development
Through this service, we’ll build branded landing pages, email templates, and/or banners for your organization depending on your design needs.
 
Content Generation 
Through this service, we’ll write, design, and produce branded content assets as part of your overall content strategy. In addition to our own secondary research, our content writers/editors will interview your identified subject matter experts to produce your content assets.
 
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