Through this service, we’ll set-up three common association automation sequences that you can template for other instances and campaigns. Whether you’re looking to set-up a member renewal series, member welcome series, or event series, we’ll design the sequence, including the workflow logic, filters, and list inputs. Note that content, messaging, and design rests with your organization unless specified otherwise (at an additional cost).
Through this offering, you'll get access to one (or all) of six focused, self-serve learning modules to help you adapt the latest email best practices and trends, optimize your campaigns, and elevate your marketing and engagement metrics. Modules focus on: Deliverability, Data Segmentation, Goal Setting, Content Strategy, Campaign Automation, and Email Preferences. Learn more about Email Edge.
Through this offering, we’ll focus solely on helping you build and carry out your content strategy. Specifically, we'll walk you through the inner workings of an effective content strategy. We'll then help you identify content themes in line with your identified persona, provide insights on content and program mapping, and provide leading practices on content generation.
Through this offering, we’ll help you map out your user experience based on the four phases of the customer funnel: attract, engage, convert, and delight. The output of this workshop will be a visionary diagram that illustrates how users should flow through your website to reach your identified site objectives.
Through this offering, we'll walk you through translating your objectives into hard metrics, building those KPIs into your journey, and helping you identify key indicators so that you know when to refine strategy along the funnel. We'll also help you adequately align your campaign goals with attributable marketing efforts so that you're reporting out on true ROI.