Introducing the Email Edge Subscription

Need some help with your email strategy?

When building out your email program, having the right technology in place isn’t always enough. Are you leveraging the functionality of your email platform to its fullest potential? Are you up to speed on best practices and industry trends to optimize your engagement metrics? Our team of digital experts have curated a collection of resources into a set of 6 focused toolkits to guide you through the process of elevating your email program. You can purchase an individual topic or subscribe to All-Access pass to all available content.

Understanding and optimizing your email deliverability rates

This free toolkit includes the following modules:

Email Deliverability 101: Understand the factors that impact deliverability and sender reputation.

Deliverability Compliance: Learn legal requirements and download a printable checklist to stay compliant.

Knowledge Base of FAQs

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Managing & optimizing your data, lists, and segments

This toolkit includes the following modules:

Data 101: Learn the basics of common association data systems and how to integrate them.

Data Hygiene & Maintenance: Watch training videos and access workbooks to develop your data hygiene strategy & SOP’s.

Member Segmentation: Access workbooks and training videos on segmenting member data based on specific data attributes.

Knowledge Base of FAQs

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Establishing goals & KPI reporting for your emails

This toolkit includes the following modules:

Setting Your Goals: Access a workbook to help you establish benchmarks and understand key metrics based on your email performance.

Tracking Your Conversions: Learn how to prove ROI on your email sends by following the member through to conversion.

Guide to Reporting: Learn how to format segmented & automated reports and download sample KPI meeting agendas.

Knowledge Base of FAQs

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Optimizing your email content and engagement

This toolkit includes the following modules:

Strategy & Planning: Access content strategy tools including sample calendars and planning workbooks.

Improving Engagement Rates: Learn to improve engagement and interactivity

Personalization 101: Access a personalization workbook and tutorials

Designing for Email: Learn about ADA compliance, responsive design, and template best practices.

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Automating your recurring email sends

This toolkit includes the following modules:

Automation 101: Learn the basics of email automation & review use cases to inspire your email automation strategy.

Improving Engagement Rates: Download automation strategy tools like an automation planning workbook & content touchpoint guide.

Automation Templates 101: Access our library of automation templates with pre-built workflows and sample content guides

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Building your email preference center and subscription strategy

This toolkit includes the following modules:

EPC 101: Learn the basics of what components go into an EPC & browse the idea library for inspiration.

EPC Planning & Strategy: Access our EPC strategy tools including a planning workbook & how-to-guides.

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	3 consulting hours per module with digital advisor		Printable PDF checklists for quick reference
	Planning workbooks to outline your strategy		Training videos on the basics of email concepts
	Best practice guides & training videos		Use cases, inspiration, and ideas for innovation

Need some help with your email strategy?

Understanding and optimizing your email deliverability rates

Managing & optimizing your data, lists, and segments

Establishing goals & KPI reporting for your emails

Optimizing your email content and engagement

Automating your recurring email sends

Building your email preference center and subscription strategy

Each kit includes the following:

Each kit includes the following: