How does Spark Work?

It’s a simple solution to a long-standing association challenge. HighRoad Spark provides tooling that allows organizations to:

• Sync data on-demand and quicker than ever before
• Bridge multiple data sources with one-click source plug-ins
• Connect pre-built queries from your AMS with your marketing platform
• Map data and data attributes 
• Spot-check and validate query counts in minutes for data confidence

Marketing Teams

Get your data, your way through:

• Empowerment: Take control of the data that drives your marketing approaches
• Centralization: Bridge the demographic, psychographic, and behavioral data coming from disparate systems
• Instant Gratification: Get on-demand access to list builds that may have formerly sat with your IT team
• Transparency: Get optics into the data syncing over so that you’re confident about your audience segments

IT Teams

Activate your organization’s data through:

• Time savings: Free up time by minimizing query/view/list pull requests from your marketing team
• Centralization: Provide a one-stop solution that connects all of the data held in your organization’s systems
• Flexibility: Allow your organization to evolve to other platforms—or jointly leverage platforms—without fear of data decentralization.
• Data integrity: Build credibility, and better relationships, with your fellow colleagues