Through this offering, we’ll help you build and launch your own lead gen campaign depending on your marketing goals. Several exercises will move you through the process, including persona identification/development, content strategy/generation, and journey building. The output of this effort will be an executed campaign along with a framework for future campaigns.
Through this offering, we’ll focus solely on building your buyer’s journey. We’ll help you bring all of your assets (content, emails, landing pages, behavioral rules) together into a single workflow and will help you identify the corresponding funnel metrics (i.e. Leads, MQLs, SQLs) to help you track your progress to goal. Learn how to turn non-traditional Sales teams into Sales machines.
Our Smarketing Workshop is designed to get your team comfortable working in a lead gen, sales-enabled environment. Through the workshop, we'll get you familiar with the metrics associated with the lead gen funnel (both on the marketing and sales side), will help you understand how to build and track your campaigns to goal, and will help you build a solid smarketing framework within your organization (i.e. processes, reporting, sales and marketing feedback loop).