|HighRoad Solutions is a CAE Approved Provider. The webinars linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.|
Getting approval for an existing line item on the budget is a different effort compared to lobbying for funds for brand new technology.
It takes some concise story telling to make the case to your executives or board without having them re-examine everything you’ve done to date. We’ll show you how to build a business case to justify your selected solution, how you’ll manage change and set expectations on ROI.
CAE credits: 1
Apple's iOS 15 update release is here and it's definitely having an impact on how you measure and interpret your email marketing analytics. But should you panic or just take it in stride? Well, it depends on how you feel about consent-based marketing and communications, and how comfortable you are focusing beyond surface level metrics like open rates. Are you sort of in denial and hoping that it will all work out somehow? Sometimes it helps to talk through the impact of change and understand the root cause. There's a reason digital marketers are being bombarded with the retirement of 3rd party cookies, GDRP and CCPA, and now Apple's Mail Privacy Protection - so why now? What's the actual impact from a technical perspective? What exactly is it that the iOS 15 update will do that directly impacts analytics? Join our Director of Technology, Adam Higgins, and Email Marketing Specialist, Nicole Crilley as they discuss what's really happening and the future of consent-based communications.
“If only we had another FTE” – we’ve all been there – lean marketing teams have to figure out how to deliver on goals with less resources and dedicated time.
There is a way to use your martech stack so that you can focus on the value added activities instead of the time-intensive ones. The whole point of marketing automation software is to free up time so digital marketers can focus on goal setting and measurement.
Join us and we’ll show you a new way to approach, manage and automate your marketing funnel.
CAE credits: 1