Being ghosted isn’t a great feeling. Especially when you’ve invested so much time and effort into your campaigns. But the reality is that there’s a lot of noise out there in the digital world, especially when it comes to email, which is still the workhorse tool of association marketers. Join us to hear how to pinpoint the downturn in engagement metrics, gauge the level of indifference you’re dealing with, and plot a strategy to re-engage with members and customers who are the chronic “non-openers”.

Business Analysts, Martech Specialists, Digital Transformation Agents, RevOps Specialists - these are some of the emerging roles in the world of digital marketing. How do you know if your association is ready for these roles? As you work to upgrade your marketing technology stack, you’ll also find that the resources skilled in omnichannel marketing and data analytics are also likely from younger demographics - which means you’re building and managing a cross-functional AND multigenerational marketing team. So what should you watch out for? How do you make the case to your management team for the need to upskill? How do you ensure harmony across generations while tapping into those unique skillsets? We’ll be sharing experiences and insights that will help shape the future of association marketing teams.

Join us as we wrap up the year with a peak into the critical workflows you need running behind the scenes to keep your data activated and supporting your association goals. Send off the year and leave the manual work in the hands of smart automated workflows so you can hit the ground running in 2025!