Numbers tell us what we’ve done and what we should be doing. Sometimes though, you need a guide or map so you can plan out what you need to get done. Much of digital marketing is dependent on data―historical and behavioral, so it’s important to know the data you have, as well as the gaps you need to fill in at some point in the future. While all this data is supposedly at your fingertips, according to your IT colleagues, do you know where the data resides? Can you find it in your AMS, CRM or digital marketing platform? If it’s sitting in another database, do you know how you can access it? Most people need a map to navigate challenging terrain―join us and we’ll show you how to decipher your data map and plan out a road trip that gets you to your destination.

Everyone loves reports and dashboards. Marketers LOVE attribution reports but cringe when someone asks them to put one together. Why? Because it can be a headache to pull different reports and charts and data sets and stitch together the right narrative. It doesn’t have to be complicated if you have the right data flowing between systems and the right tool to pull all the data points together. Join us and we’ll show you what you need to build attribution reports that illustrate your campaign results, and paint a picture of success.

We’ve shared how to build the case to your Board for changes or additions to your technology stack. Now it’s time to talk budget. How do you justify the spend for something that will demonstrate results and ROI, but needs time to build momentum. How do you offset the costs of your investment? Join us as we share tips and insight on how to budget for a new technology that your board won’t reject outright.

We made it to the end of 2022. Lets talk about the wins, big and small, associations experienced after dealing with a hard 2 years of pandemic life.