While you’ve made the case for clean data across your organization, teams might still be struggling with why data hygiene is a shared responsibility. As associations continue to fight for attention in inboxes and across digital channels, the need for the right data sets is clear - what’s not is how to offset privacy concerns that prevent marketers from using data sources they have traditionally used. Join us as we share why it’s time to accept that using zero party data is the surefire way to build trust and confidence with your future brand ambassadors.

What data points should you use to measure member engagement? More importantly, would your association align and agree upon those indicators across all business units and course correct accordingly? How about if they were trying to identify candidates that are a good fit for membership? Measuring activity means understanding the customer journey and how audiences interact with all of your programming across all channels. Join us as we explore potential data sets that can help you kick-start your ROE definition within your organization to build your own personalized engagement algorithm for leads as well as members.

The intersection of data, technology, and digital marketing has influenced the need for a RevOps role within marketing teams. But what does RevOps really mean? Join us as we delve into the operational needs of marketing teams, the responsibilities of this type of role, how technology supports the position, and how associations should prepare for future staffing and upskilling needs. 

The technology landscape within the association industry is always evolving. While the need for CRM-like functionality has been influenced by market factors to provide a more member-centered experience, associations still need to run their businesses. Join us as we explore whether future technology stacks will benefit from an “all-in” investment in the CRM model or if AMS’ will continue to have staying power.