It’s been 8 months since Apple released their iOS 15 update and effectively changed the way that vanity email metrics are reported. By pushing for deeper-level metrics in the form of click-throughs and conversions, consent-based marketing is influencing how email marketers craft campaigns and promote programming. How have organizations dealt with this change and what have they experienced in terms of impact? Join our panel as we discuss how the value of email marketing is now being measured by associations.

As online consumers become accustomed to personalized experiences that meet their individual needs, associations have an opportunity to leverage their data to provide a better member experience. How can association marketers approach their audiences to find a balance between meeting member needs while maintaining sufficient volume to drive revenue goals? What factors should you consider when determining the best strategy for your audiences? Join us as we debate the value of segmentation and personas, how to personalize the digital experience using these two approaches, and how to determine which strategy is best for your organization.

Do all buyer journeys organically convert, or do they need a little “push” to move along the funnel? The “middle of the funnel” can be notoriously long and arduous for marketers as prospects take their time “considering” if they want to further engage and eventually convert. So how do you help those leads in the funnel move along and nurture to conversion? Join us as we share tactics and techniques to pull leads deeper down into the funnel so they reach the “decision” stage a little quicker.

When you don’t catch any fish, someone is bound to tell you, “that’s why they call it fishing.” But you don’t have to leave it to chance and just hope that a potential member might randomly come by your lead magnet. There are tools and strategies you can put in place that surface patterns and indicate who might be a good fit for your organization to nurture. Join us as we wrap up summer and push those potential members into your fishing net!

Numbers tell us what we’ve done and what we should be doing. Sometimes though, you need a guide or map so you can plan out what you need to get done. Much of digital marketing is dependent on data―historical and behavioral, so it’s important to know the data you have, as well as the gaps you need to fill in at some point in the future. While all this data is supposedly at your fingertips, according to your IT colleagues, do you know where the data resides? Can you find it in your AMS, CRM or digital marketing platform? If it’s sitting in another database, do you know how you can access it? Most people need a map to navigate challenging terrain―join us and we’ll show you how to decipher your data map and plan out a road trip that gets you to your destination.

Everyone loves reports and dashboards. Marketers LOVE attribution reports but cringe when someone asks them to put one together. Why? Because it can be a headache to pull different reports and charts and data sets and stitch together the right narrative. It doesn’t have to be complicated if you have the right data flowing between systems and the right tool to pull all the data points together. Join us and we’ll show you what you need to build attribution reports that illustrate your campaign results, and paint a picture of success.

We’ve shared how to build the case to your Board for changes or additions to your technology stack. Now it’s time to talk budget. How do you justify the spend for something that will demonstrate results and ROI, but needs time to build momentum. How do you offset the costs of your investment? Join us as we share tips and insight on how to budget for a new technology that your board won’t reject outright.

We made it to the end of 2022. Lets talk about the wins, big and small, associations experienced after dealing with a hard 2 years of pandemic life.