It’s a new year! Creating your new marketing plan can seem daunting, which is why it’s natural for us to reflect on the year that just wrapped up. How did we do? More importantly, are there any lessons learned that we need to apply going forward? The combined effort of extracting benchmarking data AND interpreting it is where you’ll find those helpful markers as you set out to roadmap your approach to the year. Join us as we demonstrate how to extract the right data sets, compare them to industry benchmarks and understand what your data is actually saying