<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=520757221678604&amp;ev=PageView&amp;noscript=1">

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Blog Feature

By: Bridget Shaw
April 3rd, 2020

The expression, and now world mantra, “we’re in this together” has become a shining beacon of assurance that we will in fact get through this together. A few short weeks ago, as our worlds turned upside downside, both personally and professionally, the team at HighRoad realized that if we were going to get through this and thrive, we were going to need to lean on each other for support and guidance. While not experts in the medical field, we have been virtual since the inception of the company and we decided to tap into our collective experiences to see how we could reach out and help our clients manage this turbulent “new normal”.

Blog Feature

By: Aimee Pagano
March 31st, 2020

Many associations approach marketing automation (MA) from a purely cost-savings perspective. These associations look at the time and resources that go into their current marketing efforts, and they calculate what they could save if some marketing tasks were automated.

These associations are not wrong. If you use MA to handle some everyday marketing tasks, you will see some cost savings.

But if you don’t use MA as a springboard to greater transformation, you’re leaving money on the table.

Blog Feature

By: Adam Higgins
March 27th, 2020

Suddenly working from home for more than one day out of the week? Are your office hours blending with your personal hours? Are you finding it difficult to focus in the midst of kiddie chaos? We hear ya.

Luckily, HighRoad was doing "remote" before remote was a thing. For over a decade, HighRoad has been spinning up products, providing consultative  and innovative solutions, and evolving our clients' digital stacks  straight from our home offices. You'd be surprised at the productivity and ingenuity that can happen in PJ bottoms.

That's why we happily bring you our Virtual Pro-Tips Series. For the next few months, we're going to share our virtual practices with you, all coming from different disciplines and perspectives.

Blog Feature

By: Aimee Pagano
March 27th, 2020

Digital marketing, and marketing in general, has two central goals: acquisition (finding the right people and converting them to customers) and retention (keeping those people engaged with your brand or organization via consistent communication). Our goals as marketers within the association space are really no different. Using a variety of methods, from annual conferences to social media ads, we hope to attract the right people to join our association, and once we’ve captured their interest and information, we hope to provide them with valuable information to keep them engaged. 

Blog Feature

By: Kim Cregan
March 24th, 2020

[Editor's note: As organizations make the transition to work from home, we're continuing to share our own insights and our experiences in the new virtual workforce reality.]

Well, I wish I had the answer to that Million Dollar Question! I don’t have all the answers, and I suspect it’s different for everyone. But I’m happy to share what I’ve learned being a full-time teleworker, especially now that times have rapidly shifted into a state where so many of us are working from our homes.

Blog Feature

By: Bridget Shaw
March 20th, 2020

[Editor's Note: To help cope with this new reality as we navigate our way through uncertainty, we're releasing a few articles over the next several days focused on insights, tips and advice our team has collected on the way in their journey to working remotely.]

If you’re like me, then you may have found yourself at a loss trying to navigate our current health crisis while still conducting “business as usual”. However, I think that we can all agree that there is nothing “usual” about our situation. We’ve been thrown into our new normal without much prep time or warning. The way that I see it is that we have really one option, thrive and adapt. Adopting new daily routines, personally and professionally, will help us reach that light at the end of the tunnel. Remember that we’re in this together. Human connection is still necessary and can still be achieved while working remotely. At HighRoad, we’ve always been 100% virtual, so this is one area that we can help to shed some light with some realistic tricks of the trade