BAM! (Better Association Marketing) from HighRoad Solution (2)

Data literacy counts: is your org getting the grade?

By: Aimee Pagano
February 14th, 2024

Data is abstract. Complex. Multi dimensional. It has wide-spread application and needs a lot of grooming for performance. It’s no wonder there’s often confusion and malaise around it.

From an organizational perspective, however, all staff should have an optimal level of data literacy in order to put their data to action. Literacy doesn’t just apply to Data Analysts or Data Operations Managers. No, every individual within an organization should have a base level understanding of what data is available, how it’s organized, how it works, and how to upkeep it according to governed standards.

When you think business requirements, think chicken soup.

By: Aimee Pagano
February 7th, 2024

There are a lot of terms thrown around when it comes to identifying the right data to sync from one system to another. Requirements gathering, requirements capturing, requirements elicitation. They’re all different ways of saying that the same thing—"let's identify the data that's going to move our association in the right direction."

In the end, it’s about digging deep on what your organization needs to grow, sustain, or change and following that trail to the end of the data line. Come to think of it, identifying the right data to bring from one system to another isn't unlike making chicken soup. Yes, you heard that right. Let's dig into that.

Are you datably responsible: exploring permission-based sending models

By: Aimee Pagano
January 24th, 2024

Compliance isn’t easy, particularly when it dictates an overhaul in thinking. So it’s understandable that adherence to new policies takes time. With that said, today’s compliance and privacy issues are moving at light speed. It’s no longer a ‘nice have’ to give your audiences some arm room. It’s a must.

Associations continue make moves to respect their members’ dance space when it comes to emails. Most of our clients have dimmed down the mass blasts and have truly started effectively incorporating tailored, targeted messages to their constituents.

But there’s still so much more that can—and should—be done from a compliance and privacy perspective. Let’s take a look at leading practices in compliance and consent.

1 of these things is not like the others: how Spark stacks up to other integrations

By: Aimee Pagano
January 18th, 2024

We, at HighRoad, are proud of our Spark integration software. After years of practice across multiple Association Management Systems, digital marketing platforms, and associations/nonprofits, we're confident that our software is making an imprint on the association industry.

Spark is the most effective way for association professionals and marketers to democratize their data and get the most out of their tech stack. And when combined with HubSpot, it's the best way for organizations to reach their goals, strategically and operationally.

But, even as a standout integration, the waters can get muddy with all of the other options out there, so let's unpack what integrations do what, what type of integrations fall short, and specifically, what makes Spark stand out from its counterparts when it comes to marketing and segmentation.

Who’s in the driver’s seat? Building your data governance framework.

By: Aimee Pagano
January 10th, 2024

Data can be a lot of things. It can drive stability. It can weed out ambiguity. At its best, it can lay the foundation for smart decision-making, elevated performance, and growth.

Associations and nonprofits are no exception to these rules. They rely on data to properly engage members and prospects, create membership programs, optimize content, provide services, and manage many other functions throughout the day-to-day.

The challenge is ensuring that the data used is reliable.

To Czar or not to Czar: Data Centralization from the Top

By: Aimee Pagano
January 3rd, 2024

Association leaders have long been recognizing the power of data. They know that data-driven insights allow them to make crucial business decisions.

Whether it helps to inform go-to-market plans, discover new ways to diversify revenue or create entirely new membership models in line with incoming markets, leveraging data through a single source of truth catalyzes business intelligence.

So when there's data "anarchy" through misaligned objectives and processes, organizations struggle with data activation. Culturally aligning your entire org with a unified data engine just makes sense for smart decisions.

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