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Blog Feature

By: Emily Nash
April 1st, 2022

Whether you’re looking to engage with membership or nurture newly generated leads, email automation is a valuable, relatively hands-free productivity enhancer.
 
In fact, 59% of marketing professionals believe they can save as much as six hours per week when email automations are configured. Another 69% say that automation in this area reduces wasted time, and 72% say it allows them to focus on high-value work. 
 
That's quantifiable proof that data automation works, particularly for professionals with multi-pronged program goals and less hands
 

Blog Feature

By: Emily Nash
March 18th, 2022

Picture a giant herd gallivanting across a grassy knoll to troughs of delicious fruit. That's what's happening with associations and HubSpot. And there's reason for it.
 
HubSpot is providing something that not many others in the market can provide—a one-stop solution to growth and engagement
 
So why HubSpot for the association market? Given HighRoad's unique position in the association marketplace, we're perfectly poised to answer this question. 
In short, there are hundreds of reasons why associations and non-profits should, at least, be considering HubSpot. I'll dive into a handful of them.

Blog Feature

By: Aimee Pagano
February 24th, 2022

Across the business continuum, content is one of the most crucial elements when it comes to creating brand awareness, nurturing leads, and ultimately, bringing in revenue.  

Content is even more meaningful for associations because the general value prop for most organizations comes down to the 3 Cs: communications, communities, and most importantly, content.

From this perspective, content becomes the fuel for the entire operational engine, from marketing to sales to programming. 

Blog Feature

By: Nicole Crilley
February 3rd, 2022

Whether you’re setting annual performance goals, making changes to association programming, or moving into a new membership service, no decision should be made without first examining the previous years’ data.

Oftentimes, associations will entrap themselves in the mindset of establishing long-term marketing or membership-service objectives with just a “gut feeling.”

Lucky for you, your association may have been collecting useful information through their association management system (AMS), customer relationship management (CRM) software, or data management tools without even realizing it.

Blog Feature

By: Maneesha Manges
February 1st, 2022

Ashburn, VA - February 1, 2022: HighRoad Solutions is pleased to announce the promotion of Adam Higgins to Chief Technology Officer (CTO) and Maneesha Manges to Chief Experience Officer (CXO), effective January 1, 2022.

Blog Feature

By: Aimee Pagano
January 31st, 2022

For most associations, adopting a new technology—particularly omni-channel marketing automation platforms—is all about shepherding legacy mindsets out the door. The biggest challenge comes down to large-scale adoption of new methodologies and practices that organizations may have never used before. Or even worse, failed to successfully implement in the past. 

With any major adjustment, there are common pitfalls: expectations aren't accurately set; adaptation is rushed; or the organization isn't culturally and mutually owning their newly acquired technology.