The expression, and now world mantra, “we’re in this together” has become a shining beacon of assurance that we will in fact get through this together. A few short weeks ago, as our worlds turned upside downside, both personally and professionally, the team at HighRoad realized that if we were going to get through this and thrive, we were going to need to lean on each other for support and guidance. While not experts in the medical field, we have been virtual since the inception of the company and we decided to tap into our collective experiences to see how we could reach out and help our clients manage this turbulent “new normal”.
Many associations approach marketing automation (MA) from a purely cost-savings perspective. These associations look at the time and resources that go into their current marketing efforts, and they calculate what they could save if some marketing tasks were automated.
These associations are not wrong. If you use MA to handle some everyday marketing tasks, you will see some cost savings.
But if you don’t use MA as a springboard to greater transformation, you’re leaving money on the table.
Suddenly working from home for more than one day out of the week? Are your office hours blending with your personal hours? Are you finding it difficult to focus in the midst of kiddie chaos? We hear ya.
Luckily, HighRoad was doing "remote" before remote was a thing. For over a decade, HighRoad has been spinning up products, providing consultative and innovative solutions, and evolving our clients' digital stacks straight from our home offices. You'd be surprised at the productivity and ingenuity that can happen in PJ bottoms.
That's why we happily bring you our Virtual Pro-Tips Series. For the next few months, we're going to share our virtual practices with you, all coming from different disciplines and perspectives.