Recognizing market needs, SharpSpring, the leading marketing automation platform for associations, has released its retargeting feature to complement its already robust functionality.  While version 1.0 of the tool is officially live, full integration with SharpSpring, which will allow for better segmentation and reporting, is still in beta. 

As a SharpSpring partner, HighRoad has been getting granular with the tool prior to its official release. For those SharpSpring users or for those considering the SharpSpring platform, here are some best practices to help you navigate this valuable new feature.

[Editor's Note: as we continue to develop new routines to maintain productivity while working from home, we're continuing with our series of posts that share tips on settling into the virtual office.]

WFH is sometimes used as the acronym for “Work From Home”. Some of you may feel like it is more like “Wow, Freaking Horrible” because you don’t know how you are possibly going to be productive with your spouse, partner, kids, pets, and the everyday hustle and bustle of a household due to quarantine.

The expression, and now world mantra, “we’re in this together” has become a shining beacon of assurance that we will in fact get through this together. A few short weeks ago, as our worlds turned upside downside, both personally and professionally, the team at HighRoad realized that if we were going to get through this and thrive, we were going to need to lean on each other for support and guidance. While not experts in the medical field, we have been virtual since the inception of the company and we decided to tap into our collective experiences to see how we could reach out and help our clients manage this turbulent “new normal”.