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Aimee Pagano

Aimee joins HighRoad Solution with 15+ years of integrated marketing and communications experience, primarily in client-facing roles within the association and SaaS space. Her specialties include persona development, content strategy/management, lead gen and awareness campaign development, and website development/optimization.

Blog Feature

By: Aimee Pagano
October 7th, 2024

For those on HubSpot, or interested in HubSpot, you probably already know that the CRM power player held its flagship INBOUND conference in late September. The event, which over the years has cornered the market as the innovation incubator to attend if your role sits within the rev strategy and ops space, once again didn’t disappoint.

New product launches flanked the hundreds of educational sessions from leaders and celebrities alike. While even HighRoad is still spinning from the impressive line-up of products and enhancements either natively baked in already or on their way, we’ve taken the time to let the medicine sink in so that we can isolate which shiny new trinkets are most bookmark-worthy for associations and nonprofits.

 

Blog Feature

By: Aimee Pagano
August 13th, 2024

If you haven’t already, we recommend that you read the previous Meet the AI Family: the Communicators & and the Translators, Meet the AI family: The Generators & Revivers,  and Meet the AI Family: The Informers & Fortune Tellers for reference before diving into this blog.
 
The final AI family members are the Type As of the house. These are your closet specialists. Spring cleaners. Cabinet organizers. Librarians. They know exactly where things should go to create home efficiencies.
 
So let's give a shout-out to our AI Organizers & Monetizers. These family members have an unmatched ability to compartmentalize content (digital assets) and data (technical assets). This does wonders from a program delivery perspective. Let’s peel back the label on this one.
 

Blog Feature

By: Aimee Pagano
June 13th, 2024

If you haven’t already, we recommend that you read the previous Meet the AI Family: the Communicators & and the Translators and Meet the AI family: The Generators & Revivers  for reference before diving into this blog.
 
We all know the family members that have an opinion about everything. They're constantly researching historical events. They're always up on the latest trends. They're consistently pontificating on their findings and sharing their visions of the future. Whether it's your boisterous uncle or your precocious niece, these family members know it all and they're not afraid to share. 
 
Cue our AI Informers and Fortune Tellers. They live in information and predictability.  Let's dive into their world.

Blog Feature

By: Aimee Pagano
April 29th, 2024

If you haven’t already, we recommend that you read last week’s Meet the Family: the Communicators & and the Translators for reference before diving into this blog.
 
We're back to explore more family dynamics under the roof of AI for associations. It’s time to meet the whimsical wonders of the AI brood.  Our AI generators and revivers are the poets, the musicians, and the artists of the family. They’re the proverbial renaissance men and women. They’re skilled in multiple musical instruments, are multi-disciplinary in their art, have published a few novels, and occassionally dabble in poetry.
 
These creators, who fall squarely in the category of Generative AI, have the ability to produce something entirely new, or revise based on something that already exists. 
 
Let’s get to know them. 

Blog Feature

By: Aimee Pagano
April 3rd, 2024

Families are connected. They're committed. They're complicated. They have the right intentions but can come up short at times. But in the end, they represent support. And while family members may take on different roles and drive different dynamics within the brood, they're still best when they're functioning together as a unit. 

Most wouldn't necessarily see AI as just another family member but I do think it's fair to say, that AI—regardless of the attributes and the functions it serves—is best leveraged when perceived as smaller parts that fit into a much larger picture.

For the month of April and May, HighRoad's blogs will be dedicated to AI for associations. You'll get the skinny on their roles, sometimes their dysfunctions. But most importantly, specific uses cases that are meaningful for associations. 

Blog Feature

By: Aimee Pagano
March 18th, 2024

Hungry Hungry Hippo was a cool game. The strategy was pretty basic. You had four different hippos all chomping down on plastic marbles. Each player had a hippo. The goal was to hit the hungry hippo at just the right time to gobble up the marbles. But, as kids, that translated to hitting the hippo lever obsessively to get as much circular yumminess as possible. Those with the fullest hippos at the end of the clock, won the round. And so on and so forth. 
 
GenAI is a little similar. Yes, per usual, I’m oversimplifying. I’m comparing one of the most powerful and evolving technological advances in history, to a $15 Milton Bradley game from the late 70s. Yes, this is indeed happening.
 
But roll with me here.