<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=520757221678604&amp;ev=PageView&amp;noscript=1">

Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Aimee Pagano

Aimee joins HighRoad Solution with 15+ years of integrated marketing and communications experience, primarily in client-facing roles within the association and SaaS space. Her specialties include persona development, content strategy/management, lead gen and awareness campaign development, and website development/optimization.

Blog Feature

By: Aimee Pagano
December 18th, 2019

When you switch to marketing automation, you’re also adopting a whole new marketing culture.  This culture change can be a big shift for your team. Instead of thinking about products, they’re now thinking about personas. Rather than thinking about the needs of the association, their focus is now on the needs of the member. This affects all day-to-day operations, requiring a more strategic and data-driven approach to lead acquisition.  And if that’s not happening, then something’s gone wrong. 

Blog Feature

By: Aimee Pagano
December 12th, 2019

Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project. Before you can put any of your great plans into action, you have to present your case to the executive team and convince them to invest the association’s resources in your new platform. 

Blog Feature

By: Aimee Pagano
November 15th, 2019

Associations naturally have a DIY spirit when it comes to most things. Inspired by the can-do energy of the members, association management teams will try to tackle most tasks by themselves. 

Blog Feature

By: Aimee Pagano
November 6th, 2019

American-based associations don’t usually take notice of data laws in other countries. However, there is one law that you should know about: GDPR. 

Blog Feature

By: Aimee Pagano
October 15th, 2019

Rather than reinvent the wheel, you can simply look to other associations and find out about the important lessons they’ve learned during their digital transformation projects. Most of your peers in the association space will offer the following tips:

Blog Feature

By: Aimee Pagano
July 16th, 2019

Marketing automation and email automation can sometimes appear to have a lot in common. They both take the hassle out of sending marketing-related emails; they both handle high volumes of messages.