In the era of Big Data, there’s a tendency to think that more data equals more value. Organizations hang onto every scrap of information in case it holds the key to some future success.
Actually, Big Data isn’t about size but about detail. Accurate detail helps you understand your members and can anticipate their needs. Low-quality data doesn’t offer this kind of insight, and in some cases, it can even make things harder.
The beginning of a new year always brings an air of excitement, and we’re not sure there’s ever been a year we’re more anxious to welcome in than 2021. We’ve taken a look back at lessons learned from 2020 and compiled six hot takes for you to consider prioritizing in the new year so that you're making the most of new opportunities.
Here at HighRoad, our mission is not only to equip associations with the latest and greatest marketing technology solutions but to empower associations with the data and insights that will take their outreach efforts to the next level.
We continually strive to be the go-to source for all things trending in the association world: from marketing best practices to challenges unique to associations, we're here to help solve problems and innovate solutions.
It’s been a year of uncertainty and instability, and associations are starting to feel the impact. It’s hard to find leads, it’s hard to convert, and it’s hard to hit growth goals. This means that there’s more pressure than ever on the marketing team. You have to use all your ingenuity to find new ways to engage, recruit, and retain members.
Wouldn’t it be great if there were an easy way to drive growth? What if you could increase revenues by over 10% just by sending some automated emails, or dropping a cookie in the right place?
As more and more associations work to become data-driven organizations, they keep running into the same problem: integration. Associations have the data. The problem is getting all of that data into one place.
Data integration is tricky in most circumstances. It can be really tough for associations, as the majority of commercial tools don’t work with Association Management Systems (AMS). And integration isn’t just an IT problem either. Without the right data pipelines in place, you can’t run data-driven marketing campaigns or execute member-focused strategies.
That’s why we here at HighRoad Solutions have been working tirelessly to help associations unify their data. Our go-to tool has been the Plus Connector, a neat piece of software that enables fast communication between an AMS and another data source.
We’ve all been there. With deadlines to meet, emails to send, and content to push out, it’s easy to feel like we’re treading water. We all have good intentions at the beginning of the year to define our overall strategy, only to find ourselves mid-year buried under our communications calendar.
From newsletters to event announcements to membership status reminders, email is a critical piece of your overall strategy. You’ve invested time and resources into selecting the right tools for your organization and you’re paying attention to your email engagement metrics, but are you leveraging the full functionality of those tools and reports to push the needle on your numbers?
If not, we get it. That's why our team of digital experts has created a holistic, hands-on learning experience to help you elevate your email program with industry best practices. Introducing HighRoad Email Edge.
Your solution to making a difference amongst the clutter.