Garra Swayne
Garra Swayne is a digital marketing professional with over 12 years of experience working with a range of unique organizations. She has a background in strategic account management and prior experience in digital and direct marketing efforts for clients ranging from healthcare to B2B SaaS. Garra holds a Master of Communication degree and a Master of Business Administration degree, along with a Bachelor of Science degree in Public Relations and Advertising from the University of Southern Indiana.
By:
Garra Swayne
April 3rd, 2024
Families are connected. They're committed. They're complicated. They have the right intentions but can come up short at times. But in the end, they represent support. And while family members may take on different roles and drive different dynamics within the brood, they're still best when they're functioning together as a unit.
Most wouldn't necessarily see AI as just another family member but I do think it's fair to say, that AI—regardless of the attributes and the functions it serves—is best leveraged when perceived as smaller parts that fit into a much larger picture.
For the month of April, HighRoad's blogs will be dedicated to AI for associations. You'll get the skinny on their roles, sometimes their dysfunctions. But most importantly, specific uses cases that are meaningful for associations.
By:
Garra Swayne
October 27th, 2023