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Jason Green

Jason has an uncanny ability to communicate complex technical solutions across client teams while executing from non-technical descriptions. He has a Bachelors of Science in Information Technology Web Management and spent 13 years working at the National Association of Colleges and Employers. Having worked in an association for that length of time, he knows how best to communicate the value of technology solutions to empower the member experience.

Blog Feature

By: Jason Green
May 20th, 2020

Here at HighRoad, we’re passionate about helping associations select the right tools for their marketing technology stacks. Choosing the right marketing automation platform and email marketing system is a crucial step toward growing, engaging, and retaining members and customers. However, utility of these tools can be limited if the data isn't at the helm. If data within your digital platform isn't integrated with the data held in your Association Management System (AMS), then your platform output will fall short.

Marrying this data on an ongoing basis is what tells the full story about each individual. It's what makes a marketer truly data-driven and goal-tied. As such, today, we’re diving into our flagship integration productour Plus Connector

Blog Feature

By: Jason Green
February 12th, 2020

Oh, the dreaded "Unsubscribe" button. If you’re in charge of your association’s email marketing efforts, it’s the one link that you’re praying your members and prospects don’t click. After all, your emails contain valuable information about upcoming programming, industry insights, and ways to become more involved in your association. So, when they do click on that button to opt out, their connection to you can start to fizzle. Since the 3 Cscontent, community, and communicationis the intangible "product" that is membership, this disconnect can negatively impact your retention numbers. 

Blog Feature

By: Jason Green
August 26th, 2019

When we think of spam, we usually think of tacky emails with dubious offers of cheap pharmaceuticals and foreign lotteries. You might think that your association’s emails are far too professional to ever end up in a spam folder.

Blog Feature

By: Jason Green
August 22nd, 2019

When you hit send on a marketing email, you can’t be 100 percent certain that it’s going to reach its destination. Every email has to clear a number of hurdles before it gets anywhere near the intended recipient.

Blog Feature

By: Jason Green
July 29th, 2019

Marketing communications usually contain an email opt-out option, which is generally a link at the end that says “unsubscribe.”  Of course, you hope that none of your recipients ever click the unsubscribe link. But what if they do? 

Blog Feature

By: Jason Green
March 20th, 2019

You’ve put together the perfect marketing email for your association. You know it's going to land with a splash and set new records for click-throughs and conversions.

But what happens if the email never even gets to the recipient?

Delivery and deliverability are the two main factors in getting your email to its destination. Understanding how they work is key to a successful email campaign.