Suddenly working from home for more than one day out of the week? Are your office hours blending with your personal hours? Are you finding it difficult to focus in the midst of kiddie chaos? We hear ya.
Luckily, HighRoad was doing "remote" before remote was a thing. For over a decade, HighRoad has been spinning up products, providing consultative and innovative solutions, and evolving our clients' digital stacks straight from our home offices. You'd be surprised at the productivity and ingenuity that can happen in PJ bottoms.
That's why we happily bring you our Virtual Pro-Tips Series. For the next few months, we're going to share our virtual practices with you, all coming from different disciplines and perspectives.
The top challenge associations reported with data was the difficulty in tracking it to marketing campaign results (often called data or campaign attribution). This makes marketing automation a must-have for associations. The right marketing automation platform, can help you generate leads, improve conversion rates, and analyze every step of the user journey — everything you need to see healthy membership growth.
Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project. Before you can put any of your great plans into action, you have to present your case to the executive team and convince them to invest the association’s resources in your new platform.
Marketing technology, or MarTech, is more powerful than ever these days. You can upgrade to tools that will revolutionize your association’s communication strategy, automate new member recruitment, and provide powerful data-driven insights.