As more and more associations work to become data-driven organizations, they keep running into the same problem: integration. Associations have the data. The problem is getting all of that data into one place.
Data integration is tricky in most circumstances. It can be really tough for associations, as the majority of commercial tools don’t work with Association Management Systems (AMS). And integration isn’t just an IT problem either. Without the right data pipelines in place, you can’t run data-driven marketing campaigns or execute member-focused strategies.
That’s why we here at HighRoad Solutions have been working tirelessly to help associations unify their data. Our go-to tool has been the Plus Connector, a neat piece of software that enables fast communication between an AMS and another data source.
Suddenly working from home for more than one day out of the week? Are your office hours blending with your personal hours? Are you finding it difficult to focus in the midst of kiddie chaos? We hear ya.
Luckily, HighRoad was doing "remote" before remote was a thing. For over a decade, HighRoad has been spinning up products, providing consultative and innovative solutions, and evolving our clients' digital stacks straight from our home offices. You'd be surprised at the productivity and ingenuity that can happen in PJ bottoms.
That's why we happily bring you our Virtual Pro-Tips Series. For the next few months, we're going to share our virtual practices with you, all coming from different disciplines and perspectives.
The top challenge associations reported with data was the difficulty in tracking it to marketing campaign results (often called data or campaign attribution). This makes marketing automation a must-have for associations. The right marketing automation platform, can help you generate leads, improve conversion rates, and analyze every step of the user journey — everything you need to see healthy membership growth.