Adam Higgins
For over 20 years, Adam has functioned as a marketing and business analyst for non-profits and associations. As Chief Technology Officer at HighRoad, he leads a team of software developers, business analysts, and customer support analysts to supports technical integrations between marketing automation platforms and digital systems. Throughout Adam’s career, he has bridged the gap between the business units and information technology departments. Often when he's working with clients, he is their defacto MarTech liaison and solution architect. Adam is a graduate from California State University, Dominguez Hills. He’s a Los Angeles native that now resides in Atlanta, GA with his wife and son.
By:
Adam Higgins
December 10th, 2019
The top challenge associations reported with data was the difficulty in tracking it to marketing campaign results (often called data or campaign attribution). This makes marketing automation a must-have for associations. The right marketing automation platform, can help you generate leads, improve conversion rates, and analyze every step of the user journey — everything you need to see healthy membership growth.
By:
Adam Higgins
December 5th, 2019
Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project. Before you can put any of your great plans into action, you have to present your case to the executive team and convince them to invest the association’s resources in your new platform.
By:
Adam Higgins
November 22nd, 2019
Marketing technology, or MarTech, is more powerful than ever these days. You can upgrade to tools that will revolutionize your association’s communication strategy, automate new member recruitment, and provide powerful data-driven insights.
By:
Adam Higgins
August 30th, 2019
Associations send millions of emails each year. It takes a lot of work to do this manually, which is why you need a great email automation platform to help carry the load.
By:
Adam Higgins
July 9th, 2019
You might have the greatest marketing strategy in the world, but it’s useless unless you’ve got people to market to.