Adam Higgins
For over 20 years, Adam has functioned as a marketing and business analyst for non-profits and associations. As Chief Technology Officer at HighRoad, he leads a team of software developers, business analysts, and customer support analysts to supports technical integrations between marketing automation platforms and digital systems. Throughout Adam’s career, he has bridged the gap between the business units and information technology departments. Often when he's working with clients, he is their defacto MarTech liaison and solution architect. Adam is a graduate from California State University, Dominguez Hills. He’s a Los Angeles native that now resides in Atlanta, GA with his wife and son.
By:
Adam Higgins
May 1st, 2019
Technology doesn’t just make it easier for associations to connect with their members – it also makes it possible to measure how connected members feel to the association.
By:
Adam Higgins
April 26th, 2019
For technology leaders working in association management, there’s one question that comes up again and again. Should we use dedicated association management software solutions, or can we switch to a generic mainstream alternative?
As with all tech-related decisions, the answer is: it depends on your circumstances.
By:
Adam Higgins
April 16th, 2019
If you’re a tech leader at an association, you probably find yourself struggling with the same questions over and over. Questions like:
- How do I support the unique organizational structure of an association?
- How can the tech stack support the lead generation goals of the marketing team?
- How do we increase engagement and boost retention?
- Are we making the most of the tools we have?
- Is it time to add new elements to our tech stack?
By:
Adam Higgins
April 12th, 2019
If you’re new to the world of associations, you may not be familiar with the kind of software that’s commonly used in this industry.
By:
Adam Higgins
April 3rd, 2019
If you’re not familiar with the phrase “tech stack”, it might conjure up an image of something like a Jenga tower.
Actually, this isn’t a bad comparison. Your tech stack is the sum total of all the systems in your IT infrastructure – everything that is regularly used in-house, from Association Management Software (AMS) to marketing automation tools
By:
Adam Higgins
October 30th, 2018
Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened.