Technology doesn’t just make it easier for associations to connect with their members – it also makes it possible to measure how connected members feel to the association.
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For technology leaders working in association management, there’s one question that comes up again and again. Should we use dedicated association management software solutions, or can we switch to a generic mainstream alternative?
As with all tech-related decisions, the answer is: it depends on your circumstances.
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If you’re a tech leader at an association, you probably find yourself struggling with the same questions over and over. Questions like:
- How do I support the unique organizational structure of an association?
- How can the tech stack support the lead generation goals of the marketing team?
- How do we increase engagement and boost retention?
- Are we making the most of the tools we have?
- Is it time to add new elements to our tech stack?
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If you’re new to the world of associations, you may not be familiar with the kind of software that’s commonly used in this industry.
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If you’re not familiar with the phrase “tech stack”, it might conjure up an image of something like a Jenga tower.
Actually, this isn’t a bad comparison. Your tech stack is the sum total of all the systems in your IT infrastructure – everything that is regularly used in-house, from Association Management Software (AMS) to marketing automation tools
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Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened.
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