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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Emily Nash

Emily has 10 years of digital marketing experience, with 3 years solely serving associations, where she has consulted on a number of integrated marketing solutions. She is passionate about delivering consulting services to associations to solve their unique challenges. She is accustomed to working with for-profit, mainstream marketing technologies such as email and marketing automation platforms, and applying them specifically to meet association needs so they can flourish and prosper.

Blog Feature

By: Emily Nash
April 17th, 2020

Recognizing market needs, SharpSpring, the leading marketing automation platform for associations, has released its retargeting feature to complement its already robust functionality.  While version 1.0 of the tool is officially live, full integration with SharpSpring, which will allow for better segmentation and reporting, is still in beta. 

As a SharpSpring partner, HighRoad has been getting granular with the tool prior to its official release. For those SharpSpring users or for those considering the SharpSpring platform, here are some best practices to help you navigate this valuable new feature.

Blog Feature

By: Emily Nash
January 31st, 2020

For every crafted email, there’s always uncertainty around its intended destination—the right inbox. You’d think that after crafting the right words, getting them approved, reworking, dropping the messaging into your branded template, and testing, the email would get to the right place. But we all know this just isn’t always the case. So how do we ensure that the effort we’re putting into our emails isn’t getting lost?

In short, email delivery ultimately comes down to two things— clean data and consistent engagement.

Blog Feature

By: Emily Nash
October 16th, 2018

You wouldn’t put on your favorite sports sweatshirt and head out to your yard with only a rake, would you? Even if that is how you did it growing up, you know that using only a rake means a lot of extra work and a sore back at the end of the day.

Blog Feature

By: Emily Nash
September 12th, 2018

This will sound outrageous to many email marketers according to a recent report by Litmus, but it’s time you plan for the apology email. Not planning for one because you think will never be in that boat is a missed opportunity for three reasons: it means you’re playing it too safe, you may be in a culture of fear, and you have poor quality assurance.

Blog Feature

By: Emily Nash
August 15th, 2018

 

Already boasting, the “world’s largest organization representing specialists who treat the ear, nose, [and] throat,” can now add multiple award winner for innovation in marketing technology in their back pocket. We’re just drying the digital-ink from our last announcement of their ASAE MM&C Gold Circle award in June, only to turn around and discover the American Academy of Otolaryngology has received yet another award! What could be causing AAO-HNS to be winning all these awards you’re wondering? The Academy, representing, 12,000 otolaryngologists (head and neck surgeons), makes member benefits personal with HighRoad’s Intelligent Contextual Email - or ICE for short.

Blog Feature

By: Emily Nash
May 15th, 2018

If you have been to an association technology conference, you have seen organizations get recognized for their innovation and execution when it comes to membership management and marketing.