The beginning of a new year always brings an air of excitement, and we’re not sure there’s ever been a year we’re more anxious to welcome in than 2021. We’ve taken a look back at lessons learned from 2020 and compiled six hot takes for you to consider prioritizing in the new year so that you're making the most of new opportunities.
Here at HighRoad, our mission is not only to equip associations with the latest and greatest marketing technology solutions but to empower associations with the data and insights that will take their outreach efforts to the next level.
We continually strive to be the go-to source for all things trending in the association world: from marketing best practices to challenges unique to associations, we're here to help solve problems and innovate solutions.
It’s been a year of uncertainty and instability, and associations are starting to feel the impact. It’s hard to find leads, it’s hard to convert, and it’s hard to hit growth goals. This means that there’s more pressure than ever on the marketing team. You have to use all your ingenuity to find new ways to engage, recruit, and retain members.
Wouldn’t it be great if there were an easy way to drive growth? What if you could increase revenues by over 10% just by sending some automated emails, or dropping a cookie in the right place?
If you think the word “Millennial” applies to any young person, then here’s a scary fact: the Millennials will start turning 40 next year.
The current generation emerging from college is Generation Z, a cohort with an entirely different set of goals and values. And for associations, this means a whole new set of challenges. Already, 56 percent of associations say that they’re struggling to engage young professionals.
So how can associations attract younger Millennials, Gen Z, and beyond?
Recognizing market needs, SharpSpring, the leading marketing automation platform for associations, has released its retargeting feature to complement its already robust functionality. While version 1.0 of the tool is officially live, full integration with SharpSpring, which will allow for better segmentation and reporting, is still in beta.
As a SharpSpring partner, HighRoad has been getting granular with the tool prior to its official release. For those SharpSpring users or for those considering the SharpSpring platform, here are some best practices to help you navigate this valuable new feature.
For every crafted email, there’s always uncertainty around its intended destination—the right inbox. You’d think that after crafting the right words, getting them approved, reworking, dropping the messaging into your branded template, and testing, the email would get to the right place. But we all know this just isn’t always the case. So how do we ensure that the effort we’re putting into our emails isn’t getting lost?
In short, email delivery ultimately comes down to two things— clean data and consistent engagement.