<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=520757221678604&amp;ev=PageView&amp;noscript=1">

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Emily Nash

Emily has 10 years of digital marketing experience, with 3 years solely serving associations, where she has consulted on a number of integrated marketing solutions. She is passionate about delivering consulting services to associations to solve their unique challenges. She is accustomed to working with for-profit, mainstream marketing technologies such as email and marketing automation platforms, and applying them specifically to meet association needs so they can flourish and prosper.

Blog Feature

By: Emily Nash
October 16th, 2018

You wouldn’t put on your favorite sports sweatshirt and head out to your yard with only a rake, would you? Even if that is how you did it growing up, you know that using only a rake means a lot of extra work and a sore back at the end of the day.

Blog Feature

By: Emily Nash
September 12th, 2018

This will sound outrageous to many email marketers according to a recent report by Litmus, but it’s time you plan for the apology email. Not planning for one because you think will never be in that boat is a missed opportunity for three reasons: it means you’re playing it too safe, you may be in a culture of fear, and you have poor quality assurance.

Blog Feature

By: Emily Nash
August 15th, 2018

 

Already boasting, the “world’s largest organization representing specialists who treat the ear, nose, [and] throat,” can now add multiple award winner for innovation in marketing technology in their back pocket. We’re just drying the digital-ink from our last announcement of their ASAE MM&C Gold Circle award in June, only to turn around and discover the American Academy of Otolaryngology has received yet another award! What could be causing AAO-HNS to be winning all these awards you’re wondering? The Academy, representing, 12,000 otolaryngologists (head and neck surgeons), makes member benefits personal with HighRoad’s Intelligent Contextual Email - or ICE for short.

Blog Feature

By: Emily Nash
May 15th, 2018

If you have been to an association technology conference, you have seen organizations get recognized for their innovation and execution when it comes to membership management and marketing.

Blog Feature

By: Emily Nash
March 7th, 2018

A recent report conducted by Columbia University’s Tow Center for Digital Journalism shared insights from organizations aiming to grow by converting readers into members. While news organizations have long led the charge for creating waves with clickable headlines and newsworthy stories, what’s changed is their source of revenue through membership. So, now we are taking successful initiatives from journalists and applying them to associations. 

Blog Feature

By: Emily Nash
February 28th, 2018

In a survey of 30,000 consumers spawning 28 global markets, according to a HubSpot webinar on social media trends conducted earlier this year, consumer trust in authority is at historical lows. Additionally, traditional media is at an all time low in 17 countries according to a 2017 Trust Barometer. But we don’t need these global statistics to tell us declining trust is a major event; as it has been going on for some time. We do want to take away is what this means for brands and specifically for global, national, and regional associations trying to get their message across the divide.