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Emily Nash

By: Emily Nash on October 16th, 2018

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HighRoad Presents at OrgSource on Stacking the Association Martech Deck

HighRoad News & Events

You wouldn’t put on your favorite sports sweatshirt and head out to your yard with only a rake, would you? Even if that is how you did it growing up, you know that using only a rake means a lot of extra work and a sore back at the end of the day.

You are smarter than that. You’ll want to enlist the help of a leaf blower, a tarp, durable trash bags, and maybe a helper. There is the need to contain the leaves into one area and to pack them into durable bags. It’s an entire Saturday afternoon.

Old APPROACHES To Association Marketing just Don't Cut It Anymore

Associations are prone to approach their marketing goals in the same way - with just their rake. They’ll work overtime at the top of the funnel to attract new members. Then, they’ll use the same tool to retain and provide value to current members. Your association may not even be aware of how helpful a leaf blower is!

Do you feel like your association is trying to stretch one digital marketing tool to fit your entire membership lifecycle? If yes, then we have your answer!

Setting Your Association Up For Success With Your Martech Stack

Later this month HighRoad is excited to take part of an event hosted by our longtime partner, OrgSource, to educate association executives on utilizing multiple tools to tackle their marketing and growth goals.

We’ll leave the yard work for the weekend and dive deeper into how a two-pronged platform approach to your martech stack results in more conversions and higher engagement.

Stacking the Martech Deck: How associations are tackling their growth and retention goals through a 2-pronged platform approach

Date: Wed, October 24, 2018
Time: 9:00 AM – 11:00 AM CDT

During this session, you’ll learn

  • Differentiators between association email marketing and marketing automation
  • Why associations are starting to incorporate marketing automation into their stack
  • How the two platforms can (and should) be used together
  • An example of one association who’s effectively implemented the 2-pronged platform approach

There are two ways to see this great presentation.

If you are in Chicago or are going to be in the area...

You can attend the event in-person.

25 Northwest Point Blvd.
Suite 700
Elk Grove Village, IL 60007-1030

If you would like to know more about “Stacking the Martech Deck” virtually...

Block off a few hours now in the morning on October 24th and sign up for online access.

HighRoad’s Senior Digital Advisor, Aimee Pagano, will lead this two-hour presentation on how to tackle both the association’s growth goals combined with retention needs. The approach emerged from a changing member landscape filled with instantaneous expectations for personalized experiences with brands and organizations.

Aimee will highlight how associations are responding by stacking their martech decks with new tools. She will share how to handle the one-to-one journeys by capitalizing on robust marketing automation workflow features, while executing on the fulfillment of membership services through one-to-many communications through email marketing tools; and why the need for two tools.

HighRoad and OrgSource are accredited CAE providers and present regularly on marketing automation for associations. This month’s session is not one to be missed.

We’re prepared for a big turn out and a busy event with lots of questions. Schedule time ahead of time with a HighRoad Solution association marketing specialist. We’re excited to set aside time to explore your specific inquiries around marketing automation and the two-pronged approach!

About Emily Nash

With a unique background in start-ups-to-studios, and consulting-to-corporate settings, Emily specializes in solving for unknowns, pioneering new services, and collaborating with marketers and strategists. In her community, she served on the board of American Institute for Graphic Arts as their Communications Director to help promote networking and mentorship opportunities for area designers and creatives. She’s also a co-producer for Rethink Association, a podcast for associations.