When thinking about email, there is a lot of talk about the right platform, with the right connector (or integration), and the project involved for migrating onto a new platform. That leaves little time and conversations for the design of the email template. For all the thought that goes into your brand look and feel or a new website, there seems to be a gap when it comes to designing for email. For the non-designer, wearer-of-many-hats, association professional, these tips are designed to quickly make you the expert when it comes to designing (or collaborating) on your next email template.

It's hard to know for certain in today's email world what truly makes a great email. Here, I have broken it down into 4 easy, key points for you to think about before the next time you hit send.

Picking up from last week, we have already established the purpose and fundamentals of email marketing.  But just a reminder, email marketing is an educated guess with a lot of hoping and we are past that point.  Shouldn't we now start using data analytics, business intelligence and behavioral modeling?  That is where we are going to pick up this week.

You may have heard that SEO (search engine optimization) is the new salesperson, but we could also make the case for why personalization is the new sales-person. While SEO is the practice of optimizing content for search engines to serve your site ideally on the front page of the search engine results page (SERPs), personalization goes one step farther while serving custom experiences to your potential leads and searchers.

Marketing Automation is on the rise now more than ever.  The main blocking point though is are you ready for marketing automation?   Aside from needing to know what marketing automation is, you need to take a step back and look at email marketing.