As I sat on a plane last week to Chicago for the OrgCommunity 2017 Solutions Day, I reminisced on my experiences from the inaugural OrgCommunity Solutions Day 2016. Plenty of good experiences came from last year’s show and I worried my expectations for this year might be too high and no chance for a repeat. Like a movie sequel, how fresh could this event be? I am happy to report Solutions Day 2017 was again a great experience and event!
Share
With any good omni-channel marketing campaign there is the planning stage, execution stage, and evaluation stage. As we near the end of the year, executing on our plan for 2017, it is interesting to begin to evaluate how well we responded to key trends for 2017. From last year’s Forbes article on 2017 Trends, I have pulled out the topics most relevant for associations and wrote in questions to ask and reflect on as an organization. Starting well before winter should help to gain insight for planning and preparing for new trends to account for in 2018.
Share
There's more to marketing automation than personalized, drip emails. True, crafting a targeted email campaign that is delivered to the right person at the right time is key, but there are additional communication channels that can take marketing automation to the next level.
“True marketing automation is focused on managing an omni-channel interaction experience with your members and prospects,” states Suzanne Carawan, Chief Marketing Officer of HighRoad Solution. “Marketing automation seeks to measure all aspects of interaction to understand where your users are in their respective buying journey.”
Share
Banner ads are still an up and coming topic in the association space. Currently many associations are using banner ads as ways to promote their vendors and sponsors and their products or current promotions. So the first thing to ask is: do you leverage your own banner ad program to promote your organizational activities and generate leads?
Share
