This message should make you take notice: Instagram has surpassed 700M users as of June 2017 and is growing faster than ever before. The social site also boasts that of those 700M users, 60% are daily users. The stories alone draw over 200M active daily users. If your top initiative this year as an association is to draw the millennial crowd, Instagram is looking like a big party of young potential professionals wanting to share on a kinder site (more on that later).

Every year, thousands of executive’s flock to ASAE Annual in hopes of learning ways other associations have evolved their business models to meet the ever changing needs of the market. 

Spam traps sound bad but what are they and how can they impact your bottom line? If you're sending on a shared IP, you could be negatively impacted even if your list hygiene and workflow process are squeaky clean. 

It’s no secret that the demand for marketing to be more personal is getting stronger by the minute.  People are receiving too many emails from too many companies and organizations are struggling to set themselves apart from the others. Associations alike are under constant pressure to capture new members and retain existing ones thus, driving the need for more personalized messaging. 

Font, color and images are all style choices that can set you apart from others. Command the internet with modern emails that show users you are on top of today’s trends. Staying relevant will not only demonstrate your ability to stay current, it will also keep users coming back for more. Here is our list of this year’s email trends.  Check them out and see how trendy your company really is.