It's hard to know for certain in today's email world what truly makes a great email. Here, I have broken it down into 4 easy, key points for you to think about before the next time you hit send.
Share
So you've taken the plunge. You've committed to digital marketing. The board is aligned, the staff is committed, and the association has invested in the systems and skills to take its member recruitment and retention strategies to the next level.
Share
Picking up from last week, we have already established the purpose and fundamentals of email marketing. But just a reminder, email marketing is an educated guess with a lot of hoping and we are past that point. Shouldn't we now start using data analytics, business intelligence and behavioral modeling? That is where we are going to pick up this week.
Share
You may have heard that SEO (search engine optimization) is the new salesperson, but we could also make the case for why personalization is the new sales-person. While SEO is the practice of optimizing content for search engines to serve your site ideally on the front page of the search engine results page (SERPs), personalization goes one step farther while serving custom experiences to your potential leads and searchers.
Share
Marketing Automation is on the rise now more than ever. The main blocking point though is are you ready for marketing automation? Aside from needing to know what marketing automation is, you need to take a step back and look at email marketing.
Share
Share
