Picking up from last week, we have already established the purpose and fundamentals of email marketing.  But just a reminder, email marketing is an educated guess with a lot of hoping and we are past that point.  Shouldn't we now start using data analytics, business intelligence and behavioral modeling?  That is where we are going to pick up this week.

You may have heard that SEO (search engine optimization) is the new salesperson, but we could also make the case for why personalization is the new sales-person. While SEO is the practice of optimizing content for search engines to serve your site ideally on the front page of the search engine results page (SERPs), personalization goes one step farther while serving custom experiences to your potential leads and searchers.

Marketing Automation is on the rise now more than ever.  The main blocking point though is are you ready for marketing automation?   Aside from needing to know what marketing automation is, you need to take a step back and look at email marketing.

In today's world, making an impression means honing your message. This is as true for companies as it is for associations, where successful engagement pivots on having the right systems, methods, and automation tools in play to identify your target members and market to them effectively.

As the excitement from this year’s ASAE Annual conference winds down, that does not mean ASAE, or the associations a part of the organization, are slowing down.