There's more to marketing automation than personalized, drip emails. True, crafting a targeted email campaign that is delivered to the right person at the right time is key, but there are additional communication channels that can take marketing automation to the next level.
“True marketing automation is focused on managing an omni-channel interaction experience with your members and prospects,” states Suzanne Carawan, Chief Marketing Officer of HighRoad Solution. “Marketing automation seeks to measure all aspects of interaction to understand where your users are in their respective buying journey.”
Share
Banner ads are still an up and coming topic in the association space. Currently many associations are using banner ads as ways to promote their vendors and sponsors and their products or current promotions. So the first thing to ask is: do you leverage your own banner ad program to promote your organizational activities and generate leads?
Share
When thinking about email, there is a lot of talk about the right platform, with the right connector (or integration), and the project involved for migrating onto a new platform. That leaves little time and conversations for the design of the email template. For all the thought that goes into your brand look and feel or a new website, there seems to be a gap when it comes to designing for email. For the non-designer, wearer-of-many-hats, association professional, these tips are designed to quickly make you the expert when it comes to designing (or collaborating) on your next email template.
Share
It's hard to know for certain in today's email world what truly makes a great email. Here, I have broken it down into 4 easy, key points for you to think about before the next time you hit send.
Share
So you've taken the plunge. You've committed to digital marketing. The board is aligned, the staff is committed, and the association has invested in the systems and skills to take its member recruitment and retention strategies to the next level.
Share
