Banner ads are still an up and coming topic in the association space. Currently many associations are using banner ads as ways to promote their vendors and sponsors and their products or current promotions. So the first thing to ask is: do you leverage your own banner ad program to promote your organizational activities and generate leads?
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When thinking about email, there is a lot of talk about the right platform, with the right connector (or integration), and the project involved for migrating onto a new platform. That leaves little time and conversations for the design of the email template. For all the thought that goes into your brand look and feel or a new website, there seems to be a gap when it comes to designing for email. For the non-designer, wearer-of-many-hats, association professional, these tips are designed to quickly make you the expert when it comes to designing (or collaborating) on your next email template.
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It's hard to know for certain in today's email world what truly makes a great email. Here, I have broken it down into 4 easy, key points for you to think about before the next time you hit send.
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So you've taken the plunge. You've committed to digital marketing. The board is aligned, the staff is committed, and the association has invested in the systems and skills to take its member recruitment and retention strategies to the next level.
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Picking up from last week, we have already established the purpose and fundamentals of email marketing. But just a reminder, email marketing is an educated guess with a lot of hoping and we are past that point. Shouldn't we now start using data analytics, business intelligence and behavioral modeling? That is where we are going to pick up this week.
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