With any good omni-channel marketing campaign there is the planning stage, execution stage, and evaluation stage. As we near the end of the year, executing on our plan for 2017, it is interesting to begin to evaluate how well we responded to key trends for 2017. From last year’s Forbes article on 2017 Trends, I have pulled out the topics most relevant for associations and wrote in questions to ask and reflect on as an organization. Starting well before winter should help to gain insight for planning and preparing for new trends to account for in 2018.

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Banner ads are still an up and coming topic in the association space.  Currently many associations are using banner ads as ways to promote their vendors and sponsors and their products or current promotions.  So the first thing to ask is: do you leverage your own banner ad program to promote your organizational activities and generate leads?

When thinking about email, there is a lot of talk about the right platform, with the right connector (or integration), and the project involved for migrating onto a new platform. That leaves little time and conversations for the design of the email template. For all the thought that goes into your brand look and feel or a new website, there seems to be a gap when it comes to designing for email. For the non-designer, wearer-of-many-hats, association professional, these tips are designed to quickly make you the expert when it comes to designing (or collaborating) on your next email template.