Nothing is meant to last forever. Expect maybe the term “Move them down the funnel”, which is timeless.
The most recent buzz this December at HighRoad, is all about how we can grow the association space to begin the new trend of figuring out an innovative approach to how your associations national level and the affiliated local chapters, regions, special interest groups, are working together.
SEO is one of those words that you frequently hear in todays digital age. If you are already confused by the first line of this post, SEO is short for Search Engine Optimization, figure out what all that means here, then read this post!
If you’ve made to this point, you probably feel like you know SEO - you’ve worked with it, started to get a sense of what’s going on. Well, Google is constantly trying to up its game (which is to be expected, it is Google) and as fast as our iPhones stopped working when the iPhone X came out, Google has released updates to the algorithm.
In today’s society, if it’s not hyper personalized, relevant, and quick… you’re 10 years behind. This is the beast that many associations have found themselves coming face to face with recently. I had the opportunity to attend Higher Logic Super Forum in Washington, D.C. at the beginning of last week, and from the numerous breakaway presentations and demonstrations I attended, there was one underlying message that was overly apparent-- marketing automation is key. We are coming into a time where we have the ability as marketers to gain more information about our members than ever before. The million-dollar question that everyone is wondering “What do we do with this information?”.
Want to learn how to: