It's hard to know for certain in today's email world what truly makes a great email. Here, I have broken it down into 4 easy, key points for you to think about before the next time you hit send.

As the excitement from this year’s ASAE Annual conference winds down, that does not mean ASAE, or the associations a part of the organization, are slowing down.

Social media is nothing new in today's digital marketing world. You’ve heard of all the big ones, there's Twitter and LinkedIn or maybe you’re using an Instagram account for your upcoming event, or you are regularly posting content every week to your Facebook. With the ever evolving world of technology that we live in, sometimes it is hard to keep up with the new terminology that seems to be going in affect every other week, and even harder to learn where and how to implement that terminology.

Social media marketing is something your association has either been using for years now and you have believe you have it mastered, or its one of those things that has always been a good idea, and something that is “on the roadmap”. No matter what scenario you find yourself in today, here are some tips and tricks on how to take your social media content to the next level (with minimal to no extra effort from you!).

Without a good workflow, marketing automation can only work so well. These are things that within the association world, many have yet to taken advantage of! Implementing a good workflow into your marketing automation can be the difference between having an influx of new member activity or not. 

Spiders. Heights. Snakes. Email Marketing Automation. One of these is not like the other, can you guess which one?