There is one constant in the association world. One thing that no matter what the industry, how big or small or where they're located; associations are constantly trying to grow their membership base. Associations have come to a point where there is a generational shift happening and associations have realized that they have to start recruiting a brand new, tech savvy generation.

Our survey on the State of Digital Marketing in Associations for 2017 has just opened.  For the last 3 years we have made it our job to bring the world of associations an annual report on the continually changing digital landscape. We have recently opened the survey in order to collect the data we need from association professionals.  The study is conducted by our marketing partner, Demand Metric, and is here to help you benchmark where you stand within the world of digital marketing.

It’s that time of year again!  Time to help us, help you!  Before our annual State of Digital Marketing report, comes the survey and we have just released it.  HighRoad’s digital marketing benchmark study done in conjunction with Demand Metric is a comprehensive report to help associations and non-profits compare the effectiveness of their marketing processes across a variety of areas.  Here’s just a short list of some information you’ll find in our previous reports: