With the new year quickly approaching, there's nothing better than a check list to get you prepped and ready to come back from the holidays and make 2018 your best email digital marketing year yet.

HighRoad Supports the ASAE Community Year After Year

The most recent buzz this December at HighRoad, is all about how we can grow the association space to begin the new trend of figuring out an innovative approach to how your associations national level and the affiliated local chapters, regions, special interest groups, are working together.

SEO is an important strategy to weave into your digital marketing landscape. It affects online visibility of your organization’s content in web search engines. “In it’s simplest form, SEO is the practice of growing your visibility and increasing traffic through organic search engine results” (Edgecomb, 2017).

When thinking about SEO, most organization’s consider keywords and lack to consider the quality of content that they are publishing. However, contrary to popular belief, that is not the case:

We get it, marketers are under immense pressure to prove results with their digital marketing efforts. We’ve seen the buyer journey quickly shift to almost entirely online where nearly everything is measurable. Marketers are often led to over report on marketing results like vanity metrics while also over-valuing the business results such as ROI, which can hurt digital marketing performance over time.

Modern Marketing
Marketing has shifted from newspaper ads and phone book listings to digital marketing strategy. Todays marketers are focused on a mobile first strategy, leveraging social media, marketing automation and email marketing.