It’s no secret that the demand for marketing to be more personal is getting stronger by the minute. People are receiving too many emails from too many companies and organizations are struggling to set themselves apart from the others. Associations alike are under constant pressure to capture new members and retain existing ones thus, driving the need for more personalized messaging.
Your brand in not just your logo. A company's brand is the feeling, beliefs, and opinions that consumers have when they see your logo. Consequently, this graphic is a visual representation of your company's mission, core values, and principles. That said, one of the prime reasons that a company's inbound marketing strategy falls short of expectations is a failure to align content with the business' mission and core values. You may create informative, unique, and well-written content, but that is not enough to grow sales.
Many non-profit websites experience mediocre conversions because they send traffic to their home pages or to an ordinary page with a form on it. Driving traffic, whether through paid advertisements or social media campaigns, exacts a cost in either money or time. Of course, time is money if your digital marketing person is paid a wage or salary. Therefore, you want to make the most of your efforts by sending traffic to landing pages designed for specific campaigns.
*Information received from the Digital Media Strategy Blog
How does your organization's digital marketing compare to other associations and non-profits? HighRoad Solution, in conjunction with Demand Metric, has for the fourth year in a row produced our annual 2017 State Of Digital Marketing In Associations Report. The data for this report was obtained from more than 300 organizations and provides a global benchmark of where associations are today with their digital marketing efforts. The infographic below lists some key findings of the report. Take a look and see how you compare.
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