Banner ads are still an up and coming topic in the association space. Currently many associations are using banner ads as ways to promote their vendors and sponsors and their products or current promotions. So the first thing to ask is: do you leverage your own banner ad program to promote your organizational activities and generate leads?
Picking up from last week, we have already established the purpose and fundamentals of email marketing. But just a reminder, email marketing is an educated guess with a lot of hoping and we are past that point. Shouldn't we now start using data analytics, business intelligence and behavioral modeling? That is where we are going to pick up this week.
My friends always have a hard time understanding what it is exactly I do; so I always start by asking, “Do you have a required certification you need for your job?”
And I’d say 30% of the time the answer is yes but if the answer is no, then I have to go down another path of questions: “Are you a member of an honor society? Are you a member of a professional organization? Have you heard of the NRA?”
9 times out of 10 this will get me a yes, so from there I ask if they have ever received an email from one of these places, etc.