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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Jenny Lassi

Blog Feature

By: Jenny Lassi
August 22nd, 2017

We know it's a pain in the bum to travel and still attempt to fulfill all of your planned/routine work duties. Then once you're finally able to login, you only have limited access to the email platform's navigation? What is this some kind of cruel joke?

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Blog Feature

By: Jenny Lassi
August 18th, 2017

Spam traps sound bad but what are they and how can they impact your bottom line? If you're sending on a shared IP, you could be negatively impacted even if your list hygiene and workflow process are squeaky clean. 

Blog Feature

By: Jenny Lassi
June 2nd, 2017

In a recent data analysis of association metrics, my mind was blown!

Blog Feature

By: Jenny Lassi
April 12th, 2017

April 28th is approaching fast and Verizon customers who haven't yet migrated to AOL will have their email accounts closed.

What does this means to association marketers?

  • Reach out to these constituents now using your email/marketing automation platforms and request that they log into your membership portal to supply you with an updated email address.
  • Expect more Verizon email address bounces.
  • Expect more Verizon email addresses to be resolved to being invalid/ineligible/undeliverable.

You can read more about this on the Return Path Blog.

Blog Feature

By: Jenny Lassi
March 23rd, 2017

It's that time of year again where association marketers have an opportunity to re-engage with their non-engaged constituents. 

Blog Feature

By: Jenny Lassi
July 26th, 2016

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Do you think sending a mass email using Outlook is a good idea?