April 28th is approaching fast and Verizon customers who haven't yet migrated to AOL will have their email accounts closed.
What does this means to association marketers?
- Reach out to these constituents now using your email/marketing automation platforms and request that they log into your membership portal to supply you with an updated email address.
- Expect more Verizon email address bounces.
- Expect more Verizon email addresses to be resolved to being invalid/ineligible/undeliverable.
You can read more about this on the Return Path Blog.
