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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

data-analysis

Blog Feature

By: Aimee Pagano
May 17th, 2021

"Our stacks are mismatched to our future," said Reggie Henry, Chief Information and Engagement Officer at ASAE. 

The controversial albeit thought-provoking statement kicked off our HighRoad Spring VirCon 2021 virtual event last month, where Ron McGrath, HighRoad's CEO, interviewed Reggie in an exceptionally data-forward keynote. 

In the talk, the two industry leaders riffed on the definition of digital maturity as it becomes more and more synonymous with organizational success.

Blog Feature

By: Aimee Pagano
May 5th, 2021

Kate Hudson was onto something. And not because she did the 60s style purple sunglasses and cream-colored boa right in the year 2000 Almost Famous film. Rather, in the same film, she coined the phrase, "It's all happening."

That's what comes to mind when I think of virtual event shift. 

Whether we're prepared for it or not, virtual events are happening. They're here and they're not going away. While in-person conferences will start to crawl back out of the cave, the sheer flexibility, potential cost savings, and, yes, data traceability afforded by virtual conferences will undoubtedly turn hybrid event models into the norm. 

Blog Feature

By: Adam Higgins
April 26th, 2021

Truth for most associations—you’re sitting on a mountain of valuable data, but it often feels disconnected.

You know a ton about your members—what they like, what they’re good at, what their challenges are, and what they’d like to see more of. But the data you have is disparate across platforms.

So connecting all of this data in a holistic, actionable way is a challenge. You need a bridge to connect your technology platforms so that you, the marketer, can reach out to your members in thoughtful, data-driven ways.

Blog Feature

By: Maneesha Manges
June 26th, 2020

Data-based marketing is nothing new. All marketing is based on some data. Before you reach out to any audience, you have to know a little about what makes them tick.

And everything you know counts as data. Their likes, their dislikes, their needs, their preferences. Their goals and the obstacles to their goals. All of these are data points that will help you produce a targeted, effective method.

Blog Feature

By: Emily Nash
November 24th, 2017

This time of year feels like one big Hallo-Giving-Mas-New-Year holiday; and by that we mean it will be a new year before we can finish our pumpkin spiced lattes. And because Christmas ornaments have been out at Target since August, we think it’s fair to start planning for 2018.

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Blog Feature

By: Abigail Conlon
October 25th, 2017

Did you attend Higher Logic Super Forum this past week? What were some of your biggest takeaways? For me – it was understanding the importance of community data to associations and organizations. One session in particular titled "Buried Insight: Do More with the Data Your Association Generates" presented by Jon Wivagg and Pauline Siobhan Karpowicz, MBA, CAE, from Westat Center for Association Services took a deep dive into the importance of data. In case you missed out on Higher Logic Super Forum or were unable to attend Buried Insights, I will give a quick recap of my biggest takeaways about identifying and leveraging data!

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