HighRoad Keynote Puts Data at the Center of Digital Maturity
"Our stacks are mismatched to our future," said Reggie Henry, Chief Information and Engagement Officer at ASAE.
The controversial albeit thought-provoking statement kicked off our HighRoad Spring VirCon 2021 virtual event last month, where Ron McGrath, HighRoad's CEO, interviewed Reggie in an exceptionally data-forward keynote.
In the talk, the two industry leaders riffed on the definition of digital maturity as it becomes more and more synonymous with organizational success.
The subtle "punch in the gut' behind digital maturity is that it will never really be met by any organization. Digital transformation will always be on the horizon based on the ever-changing smartech industry and associations' changing needs. The most organizations can do is ride the tide of maturity, and not get left behind.
So let’s break down the four phases of digital maturity so that you can determine where your organization falls in the continuum.
About Aimee Pagano
Aimee joins HighRoad Solution with 15+ years of integrated marketing and communications experience, primarily in client-facing roles within the association and SaaS space. Her specialties include persona development, content strategy/management, lead gen and awareness campaign development, and website development/optimization.