lead-generation-growth-strategies

By:
Aimee Pagano
March 18th, 2021
You buy a Yeti—a bicycle built specifically for mountain riding. The bike itself touts a light-weight body, trail-friendliness, precision-riding, nimble climbing, among a number of other features that make it ideal for trekking in the mountains.
You have all of these grandiose ideas of riding with the wind against your face, conquering heavy mountainous terrain and immersing yourself in the outdoors.
And then you buy it.
And suddenly, your entire vision seems unachievable and overwhelming. So, you take it for a spin around your neighborhood block and bring it home. It's safe, easy, and you need the exercise, so you rinse and repeat every weekend.
That's what it's like when you buy a marketing automation platform and use it as an email tool. You use a sliver of its functionality and don't necessarily achieve your goals.

By:
Nicole Crilley
March 4th, 2021
From personalized Netflix recommendations to suggested Spotify playlists, users have come to expect a certain amount of customization when it comes to services and subscriptions. Association audiences are no exception.
Organizations spend a great deal of time making assumptions about their members' interests. And there are a number of tools out there to support the collection of behavioral data so that associations can get better and better at getting to know their members.
But sometimes, it's not enough just to build off algorithms that indicate a person's interests. Sometimes the simple solution is to ask.
That's the intention of the modernized Email Preference Center (EPC). To give your members control of the remote.

By:
Aimee Pagano
February 4th, 2021
Most associations don’t have a traditional sales department, but that doesn’t mean they don’t have a sales team. Throughout your organization, there are people who work hard on recruitment, engagement, and event attendance.
Association sales teams may be diverse and diffuse, but they still work like a team in a for-profit business. Unfortunately, this means associations will often run into one of the most common issues for all organizations: lack of alignment between sales and marketing.
Bringing marketing and sales teams together takes effort and communication, but it can be done. First, let’s talk about why it matters.

By:
Maneesha Manges
November 5th, 2020

By:
Rob Shelton
September 15th, 2020
In the Actual Disruption Webinar series’ episode 8, sponsored by Breezio and Adage Technologies, titled “Got Leads? Now what?”, HighRoad’s leaders joined industry partners last week to share valuable insights to guide association marketers on how to activate on net new leads and data collected in recent months. I listened closely and want to share some key takeaways.

By:
Maneesha Manges
December 18th, 2018
Each individual member of your target audience is a on a journey of discovery and fulfillment, spanning from personal needs to career goals. This journey begins long before they are members of your association and extends throughout their professional life.