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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

lead-generation-growth-strategies

Blog Feature

By: Aimee Pagano
March 18th, 2021

You buy a Yeti—a bicycle built specifically for mountain riding. The bike itself touts a light-weight body, trail-friendliness, precision-riding, nimble climbing, among a number of other features that make it ideal for trekking in the mountains. 

You have all of these grandiose ideas of riding with the wind against your face, conquering heavy mountainous terrain and immersing yourself in the outdoors. 

And then you buy it.

And suddenly, your entire vision seems unachievable and overwhelming. So, you take it for a spin around your neighborhood block and bring it home. It's safe, easy, and you need the exercise, so you rinse and repeat every weekend. 

That's what it's like when you buy a marketing automation platform and use it as an email tool. You use a sliver of its functionality and don't necessarily achieve your goals.

Blog Feature

By: Nicole Crilley
March 4th, 2021

From personalized Netflix recommendations to suggested Spotify playlists, users have come to expect a certain amount of customization when it comes to services and subscriptions. Association audiences are no exception.

Organizations spend a great deal of time making assumptions about their members' interests. And there are a number of tools out there to support the collection of behavioral data so that associations can get better and better at getting to know their members.

But sometimes, it's not enough just to build off algorithms that indicate a person's interests. Sometimes the simple solution is to ask

That's the intention of the modernized Email Preference Center (EPC). To give your members control of the remote.

Blog Feature

By: Aimee Pagano
February 4th, 2021

Most associations don’t have a traditional sales department, but that doesn’t mean they don’t have a sales team. Throughout your organization, there are people who work hard on recruitment, engagement, and event attendance.

Association sales teams may be diverse and diffuse, but they still work like a team in a for-profit business. Unfortunately, this means associations will often run into one of the most common issues for all organizations: lack of alignment between sales and marketing.

Bringing marketing and sales teams together takes effort and communication, but it can be done. First, let’s talk about why it matters.

Blog Feature

By: Maneesha Manges
November 5th, 2020

2020 has been a year of disruption, anxiety, and change. We’ve had to rethink the ways we engage with our friends, loved ones, and co-workers. We’ve used new technologies to help our children learn and to maintain our own professional connections.
 
From grocery stores to doctors' offices to public transportation, no area of our lives has gone unaffected by COVID-19 and its ramifications. As marketers and association professionals, we’ve had to rethink the ways we deliver on our core promises to members—namely, networking, and education. 

Blog Feature

By: Rob Shelton
September 15th, 2020

In the Actual Disruption Webinar series’ episode 8, sponsored by Breezio and Adage Technologies, titled “Got Leads? Now what?”, HighRoad’s leaders joined industry partners last week to share valuable insights to guide association marketers on how to activate on net new leads and data collected in recent months. I listened closely and want to share some key takeaways.

Blog Feature

By: Maneesha Manges
December 18th, 2018

Each individual member of your target audience is a on a journey of discovery and fulfillment, spanning from personal needs to career goals. This journey begins long before they are members of your association and extends throughout their professional life.