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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

member-engagement

Blog Feature

By: Emily Nash
January 6th, 2021

The beginning of a new year always brings an air of excitement, and we’re not sure there’s ever been a year we’re more anxious to welcome in than 2021. We’ve taken a look back at lessons learned from 2020 and compiled six hot takes for you to consider prioritizing in the new year so that you're making the most of new opportunities.

Blog Feature

By: Maneesha Manges
November 5th, 2020

2020 has been a year of disruption, anxiety, and change. We’ve had to rethink the ways we engage with our friends, loved ones, and co-workers. We’ve used new technologies to help our children learn and to maintain our own professional connections.
 
From grocery stores to doctors' offices to public transportation, no area of our lives has gone unaffected by COVID-19 and its ramifications. As marketers and association professionals, we’ve had to rethink the ways we deliver on our core promises to members—namely, networking, and education. 

Blog Feature

By: Aimee Pagano
October 14th, 2020

Everyone you meet is on some kind of journey. Each person has a goal or a destination, and the lucky ones know how to get there. They have obstacles to overcome, but they also have people who’ll help them succeed.

Ideally, your association should be one of those helpers. When they’re starting out, you offer guidance. When their career is growing, you help them make connections. When they reach the top, you help them become an industry voice.

But what about the member’s journey within your organization? How do they go from discovering the association, to becoming a member, to getting involved with programming?

Blog Feature

By: Adam Higgins
July 23rd, 2020

As an association marketer, you likely have an e-newsletter that you send out to your members on a regular basis. This newsletter contains valuable information about upcoming events, opportunities for personal and professional development, and news in your industry.  All of this information is great, but it can be difficult to select the topics that are broad enough to apply to your entire audience yet specific enough to deliver meaningful content that keeps your members engaged

Blog Feature

By: Maneesha Manges
June 26th, 2020

Data-based marketing is nothing new. All marketing is based on some data. Before you reach out to any audience, you have to know a little about what makes them tick.

And everything you know counts as data. Their likes, their dislikes, their needs, their preferences. Their goals and the obstacles to their goals. All of these are data points that will help you produce a targeted, effective method.

Blog Feature

By: Aimee Pagano
May 29th, 2020

We all know that every crisis is an opportunity, but there are some crises that are so vast that it’s hard to see a silver lining.

2020 has offered a once-in-a-generation crisis, with a tragic pandemic leading to global economic uncertainty. It’s a tough time for professionals and a tough time for businesses, which is why associations are more important now than ever.