Association Marketing

When preparing for your digital transformation, it is crucial to consider the role that a marketing automation platform will play, and the effect it will have on your marketing metrics. Features of a marketing automation platform generally include email marketing, landing pages and forms, campaign management, engagement marketing, prediction and scoring, customer lifecycle management, CRM integration, social marketing capabilities, mobile marketing capabilities, marketing analytics and more!

Why HighRoad Continually Invests in Serving Membership Organizations

Each year that we publish the State of Digital Marketing in Associations research study, data points to the increasing role of online marketing in membership growth, retention, and revenue.

Every year associations set out to achieve a specified goal: digital transformation, growth, increased membership or personalization to name a few. But how do you achieve these goals successfully? There are countless factors that can contribute to a successful year, but at its core, I believe understanding your team, leading by example, creating a more granular outline and adopting agile marketing are the cornerstones to achieving goals in the arena of digital marketing. In other words to reach the goals you need to adopt effective project management skills!

I had a call today with an association who has hired new team members to help focus on members retention and growth. 

Marketing agencies are an associations secret weapon to success! Here at HighRoad we are a team of educated marketers that immerse ourselves in the latest trends and best practices of all things digital maketing. Having marketing enthusiasts like this by yourside will take your association to the next level and here is why: 

There is no doubt that in 2017 we have some pretty powerful technology at our fingertips to send out email marketing messaging. From marketing automation like HighRoad Marketing Cloud and HubSpot, to user-friendly email marketing platforms like Adestra Message Focus, we get asked often why video and email are incompatible. While the platforms may support inputting a video file, it’s not always the best practice; and here’s why.