As an email marketer in the association space, it’s important to measure not only if the email message is getting where it needs to be, but also what behaviors/actions they take based on the content you send them.

HighRoad undertook a small study to answer this question. We took a cross section of our client civic, professional and trade associations with monthly sending volumes ranging from 100,000 to 2,000,000 to review average metrics so you could see if your association measures up or surpasses the normal.

Every year, like clockwork, the ISPs begin to make inbox algorithms more restrictive in anticipation for the increasing holiday email volume. Every year email marketers at the average association send email per usual without making any changes for Q4.

The whole point of email marketing is to potentially reach an inbox and engage the email recipient to do something specific right? If you're not reaching an inbox, what's the point of sending email?

Automating workflow and content publishing to members without lifting a finger is amazing, but what is more amazing is being nominated for the Best Email Newsletter Design and Engagement by The Canadian Online Publishing Awards (COPA)! 

Whoops, you deleted an email newsletter and want to review it again for an article you remember reading. What do you do? Search in deleted messages for hours? Google it? Ask the sender to resend or forward you a copy, while your request may fall into an abyss of emails? Or do you go to the publisher's website to find a newsletter archive?

When you hear the term Excel Macros, your eye may twitch a little bit. But trust me, using this simple ... almost magical trick will make your bounce log analysis in BlueHornet super-easy.