The BIGGEST pain point of email deliverability is understanding why a particular subscriber didn't receive the message. Before I get into Invalid/Ineligible email handling in BlueHornet's platform, here is a quick checklist of questions to ask yourself:

1. When you search for the subscriber, do you find them? If not, chances are they opted out and that is the reason.
2. Was the subscriber in the list you sent the email to? If not, then that's your reason.
3. Was the subscriber in any list you may have excluded or suppressed in the email send? If so, then that is your reason. 
4. Is the subscriber record flagged as Invalid or Ineligible in your email system? If so, then that is your reason. Please read on for more about this annoying email marketing pain point.
5. Did your email system deliver the email to the subscriber but they still claim it didn't make it to their inbox or spam folder? If so, then ask what spam filters they're currently using on their email filter and ask that they whitelist your IP address and domain on their email server filters to allow in your emails. They are most likely getting quarantined by the email server filters.

It’s officially spring and time to clean house. The three most important things you can do this spring to clean up your email practices right now are:

1. Run your lists through an email validation service.
2. Launch an email permission campaign to motivate inactive subscribers who have not opened/clicked to engage with your organization.
3. Launch an email engagement campaign for engaged subscribers or include a strong call-to-action (CTA) on your usually email stream to incent subscribers to open/click on your CTA.

Let’s put our gloves and dust mask on because we’re about to shake up some dust and clean house!

You know those fun emojis you use in text messages on your phone? Did you know you can use those special characters in your email subject lines?

The following guide will help you make your subject lines pop (or dance, or drink, or whichever emoji you choose).

The only way to ensure that special characters render properly and consistently in a subject line is to encode in UTF-8.

January 9, 2015 3pm EST

Many people make New Year’s resolutions for their personal health, but what about your email program? It’s critical to make a concerted effort each year to go through the process of “out with the old, in with the new” to protect your email reputation and honor the brand trust you’ve built with your subscribers. Join this webinar to learn the elements of a re-permissioning campaign, why you need to do it and what you can expect from it.

All marketers have been tempted by the idea of purchasing a 3rd party list or using a co-registered list to cast the widest possible net while prospecting new members or marketing an event to members/non-members.