In today's world, making an impression means honing your message. This is as true for companies as it is for associations, where successful engagement pivots on having the right systems, methods, and automation tools in play to identify your target members and market to them effectively.

As the excitement from this year’s ASAE Annual conference winds down, that does not mean ASAE, or the associations a part of the organization, are slowing down.

We know it's a pain in the bum to travel and still attempt to fulfill all of your planned/routine work duties. Then once you're finally able to login, you only have limited access to the email platform's navigation? What is this some kind of cruel joke?

This message should make you take notice: Instagram has surpassed 700M users as of June 2017 and is growing faster than ever before. The social site also boasts that of those 700M users, 60% are daily users. The stories alone draw over 200M active daily users. If your top initiative this year as an association is to draw the millennial crowd, Instagram is looking like a big party of young potential professionals wanting to share on a kinder site (more on that later).

Every year, thousands of executive’s flock to ASAE Annual in hopes of learning ways other associations have evolved their business models to meet the ever changing needs of the market.