Did you miss out on last week’s webinar? Check out this recap of “Evolving Your Marketing Technology Stack to Drive Business Results – Personify”. Suzanne Carawan, HighRoad Solution, and Dave Sherman, American Optometric Association, walked through a case study of AOA’s journey to marketing bliss by taking initiative in the digital marketing world to generate revenue in their own organization!

At the end of this blog you’ll walk away with the complete anatomy of what it takes to engage, share, and convert with a social media marketing plan. With any good social media strategy, there is a great content strategy behind it. So first, let’s consider what kind of new and fresh content you are creating on a regular basis. Usually the content is a blog - like this one! Another great initiative would be to create video on member testimonials for example. Then, create a blog based off that video, consider cutting the video into bite-size consumable pieces for social media sharing, and include the video on your YouTube channel and website homepage.

“Some days, there's nothing more annoying than an email miscommunication. You spend time pulling together a thoughtful message, and one of the following things happens:

Social media marketing is something your association has either been using for years now and you have believe you have it mastered, or its one of those things that has always been a good idea, and something that is “on the roadmap”. No matter what scenario you find yourself in today, here are some tips and tricks on how to take your social media content to the next level (with minimal to no extra effort from you!).

Have you ever tried to learn a new language? It is frustrating yet fun but at the end of the day it will still be a second language to you.