When you hit send on a marketing email, you can’t be 100 percent certain that it’s going to reach its destination. Every email has to clear a number of hurdles before it gets anywhere near the intended recipient.

Marketing communications usually contain an email opt-out option, which is generally a link at the end that says “unsubscribe.”  Of course, you hope that none of your recipients ever click the unsubscribe link. But what if they do? 

Did you miss out on our webinar with OpenWater a few weeks ago? HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base. Read on to get a breakdown of the top tips and marketing basics that you can share with your team!

Marketing automation and email automation can sometimes appear to have a lot in common. They both take the hassle out of sending marketing-related emails; they both handle high volumes of messages. 

There are two common mistakes when assembling a tech stack. 

You might have the greatest marketing strategy in the world, but it’s useless unless you’ve got people to market to.