Marketing technology, or MarTech, is more powerful than ever these days. You can upgrade to tools that will revolutionize your association’s communication strategy, automate new member recruitment, and provide powerful data-driven insights. 

Associations naturally have a DIY spirit when it comes to most things. Inspired by the can-do energy of the members, association management teams will try to tackle most tasks by themselves. 

American-based associations don’t usually take notice of data laws in other countries. However, there is one law that you should know about: GDPR. 

Rather than reinvent the wheel, you can simply look to other associations and find out about the important lessons they’ve learned during their digital transformation projects. Most of your peers in the association space will offer the following tips:

When it comes to IT investment, association management teams tend to be subject to a lot more scrutiny than their counterparts in the for-profit world. With good reason too – you’re spending members’ money, so you need to make sure you’re spending it wisely.

Most people at HighRoad have worked in an association in the past. We know how hard it is to get approval for expenditure. Stakeholders, committees, subcommittees; they all have to sign off on it before you can start moving ahead with your project.