The top challenge associations reported with data was the difficulty in tracking it to marketing campaign results (often called data or campaign attribution). This makes marketing automation a must-have for associations. The right marketing automation platform, can help you generate leads, improve conversion rates, and analyze every step of the user journey — everything you need to see healthy membership growth. 

Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project. Before you can put any of your great plans into action, you have to present your case to the executive team and convince them to invest the association’s resources in your new platform. 

When you’re looking for help in modernizing your marketing, you’ll discover that there a lot of consultants out there ready to work with you. Just keep in mind that many of these consultants may fall into one of two categories:

Marketing technology, or MarTech, is more powerful than ever these days. You can upgrade to tools that will revolutionize your association’s communication strategy, automate new member recruitment, and provide powerful data-driven insights. 

Associations naturally have a DIY spirit when it comes to most things. Inspired by the can-do energy of the members, association management teams will try to tackle most tasks by themselves. 

American-based associations don’t usually take notice of data laws in other countries. However, there is one law that you should know about: GDPR.