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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Larissa Bateman

Larissa Thurston Bateman has a passion for helping her clients understand the most effective ways to use new technologies to advance their business. Her varied professional background in digital marketing, education, technology, and the arts, combined with her genuine interest in people, uniquely equips her to work alongside clients as they strategize for the future. She brings curiosity, confidence, and an eye for problem solving to every business relationship.

Blog Feature

By: Larissa Bateman
December 27th, 2019

There’s a natural affinity between Marketing and Sales though sometimes it's hard to see it at play. Larissa Bateman, Account Executive at HighRoad Solutions, shares how her past lives have led her to this very natural spot in the space-time continuum, balancing inbound marketing and sales. Read on for her key takeaways after participating in HubSpot’s Pipeline Generation Bootcamp.