Associations are naturally cautious when it comes to investing in new technology. They have to be—they’re allocating community money, so they need to make sure they’re always acting in the best interests of the membership.
That kind of accountability is something to be proud of, but it can sometimes hold associations back. You may have experienced this already. You see an exciting opportunity to grow, to engage, or to provide a better member experience, but the board simply won’t commit the funds required.
So, how do you get a 'Yes' from your board every time? It comes down to aligning what you want with the board’s goals. Here’s how.
[Editor's Note: In these unprecedented times there's a lot of uncertainty out there - not knowing when places will re-open, conferences will be held, and when teams will be able to meet in person is stressful. While we don't claim to have the answers, and aren't medical experts who can state with authority when things will return to "normal", we know that we are resilient and we will get through it. What we can offer is some advice and tips in working remotely and managing remote teams as it is the very thing HighRoad has done since its inception many years ago. This post starts a series of articles where we hope to share insights, advice, tips and quite frankly, just some empathy as everyone struggles to find their "new normal" over the next several weeks.]
One year ago, I committed to supporting my parents as we navigated both a tragic disease and our nation’s complex healthcare system, while my mother stared death in the face. I struggled while also trying to balance a busy family life (with three boys in three different schools, a husband who traveled often for his job, and a dog) with the responsibility of working full time.
There’s a natural affinity between Marketing and Sales though sometimes it's hard to see it at play. Larissa Bateman, Account Executive at HighRoad Solutions, shares how her past lives have led her to this very natural spot in the space-time continuum, balancing inbound marketing and sales. Read on for her key takeaways after participating in HubSpot’s Pipeline Generation Bootcamp.