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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Larissa Bateman

Larissa Thurston Bateman has a passion for helping her clients understand the most effective ways to use new technologies to advance their business. Her varied professional background in digital marketing, education, technology, and the arts, combined with her genuine interest in people, uniquely equips her to work alongside clients as they strategize for the future. She brings curiosity, confidence, and an eye for problem solving to every business relationship.

Blog Feature

By: Larissa Bateman
March 19th, 2020

[Editor's Note: In these unprecedented times there's a lot of uncertainty out there - not knowing when places will re-open, conferences will be held, and when teams will be able to meet in person is stressful. While we don't claim to have the answers, and aren't medical experts who can state with authority when things will return to "normal", we know that we are resilient and we will get through it. What we can offer is some advice and tips in working remotely and managing remote teams as it is the very thing HighRoad has done since its inception many years ago. This post starts a series of articles where we hope to share insights, advice, tips and quite frankly, just some empathy as everyone struggles to find their "new normal" over the next several weeks.]

One year ago, I committed to supporting my parents as we navigated both a tragic disease and our nation’s complex healthcare system, while my mother stared death in the face. I struggled while also trying to balance a busy family life (with three boys in three different schools, a husband who traveled often for his job, and a dog) with the responsibility of working full time.

Blog Feature

By: Larissa Bateman
December 27th, 2019

There’s a natural affinity between Marketing and Sales though sometimes it's hard to see it at play. Larissa Bateman, Account Executive at HighRoad Solutions, shares how her past lives have led her to this very natural spot in the space-time continuum, balancing inbound marketing and sales. Read on for her key takeaways after participating in HubSpot’s Pipeline Generation Bootcamp.