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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Maneesha Manges

Maneesha Manges is a seasoned digital marketing professional with over 15 years of experience working in multiple markets and global companies. She currently leads HighRoad's Client Services team after having spent three years helping to develop and launch ExxonMobil’s Next Generation digital marketing properties in the US, Russia and China markets. Her prior experience includes consulting roles in digital marketing strategy, data analysis, field marketing and social media. Maneesha holds a Master of Business Administration degree in High-Tech Marketing from American University’s Kogod School of Business and a Bachelor of Arts degree in Economics from Concordia University in Montreal.

Blog Feature

By: Maneesha Manges
November 5th, 2020

2020 has been a year of disruption, anxiety, and change. We’ve had to rethink the ways we engage with our friends, loved ones, and co-workers. We’ve used new technologies to help our children learn and to maintain our own professional connections.
 
From grocery stores to doctors' offices to public transportation, no area of our lives has gone unaffected by COVID-19 and its ramifications. As marketers and association professionals, we’ve had to rethink the ways we deliver on our core promises to members—namely, networking, and education. 

Blog Feature

By: Maneesha Manges
September 25th, 2020

2020 has been like the tornado in The Wizard of Oz, ripping us all up from our familiar lives and depositing us in a strange new world.

Your members are depending on you now more than ever. They need you to offer support, networking opportunities, and programming tailored to their evolving needs. They also need to know that you’re out there, providing a strong voice for the industry and striving for a prosperous future.

But it’s also a tough time for associations. Membership growth was already a challenge even before COVID-19. How do you get young professionals to invest in their careers when the future seems so hazy?

Blog Feature

By: Maneesha Manges
June 26th, 2020

Data-based marketing is nothing new. All marketing is based on some data. Before you reach out to any audience, you have to know a little about what makes them tick.

And everything you know counts as data. Their likes, their dislikes, their needs, their preferences. Their goals and the obstacles to their goals. All of these are data points that will help you produce a targeted, effective method.

Blog Feature

By: Maneesha Manges
April 3rd, 2020

Marketers are innately poised for change. They’re inclined to think creatively and move when the market demands. Still, when it comes to making the shift from the office building to the den, or basement, or even she/he-shed, it can still be unsettling. Regardless of a marketer's nimbleness, sudden environmental and culture change is never easy. 

That's why HighRoad's marketing team is our next team up to provide Virtual Team Pro-tips.  Read what they have to say about working remotely.

Blog Feature

By: Maneesha Manges
February 5th, 2020

When associations start planning to adopt a new marketing platform, they focus on the technical issues involved. Will the new platform work? Will it integrate with the other systems? Will we be able to run reports? 

But these technical issues are usually the easiest part of the upgrade process.

There are lots of other issues you’ll face when trying to adopt a new platform. Most of these roadblocks are related to people and processes – not the technology itself. 

None of these problems are insurmountable. You just need to be prepared and plan ahead. 

Blog Feature

By: Maneesha Manges
January 28th, 2020

When you form a strategic partnership with a consultant, they will offer your association guidance and support as you tackle some of your most challenging questions. How do you set realistic goals? How can you improve your processes? How do you get your team up to speed? These are all things that a consultant can help you figure out.