In a recent presentation at the Marketing Membership and Communications Convention (MMCC) hosted by the ASAE Center for Association Leadership, two of HighRoad's very own senior digital advisors, Nicole Crilley and Emily Nash, spoke on the topic of optimizing marketing campaigns for results.
They presented to a captive audience of association marketers, program managers, and other professionals, looking to modernize the way they connect with their members and search for new ones. Here's a summary of their presentation.
Ashburn, VA - February 1, 2022: HighRoad Solutions is pleased to announce the promotion of Adam Higgins to Chief Technology Officer (CTO) and Maneesha Manges to Chief Experience Officer (CXO), effective January 1, 2022.
It's been more than two decades since the New York Times Best Seller, Who Moved My Cheese, was published. And while alot has happened since the proverbial self-help book was released, the sentiment has stayed the same...
Change is hard.
While change is inevitable and necessary, personally and professionally, it’s uncomfortable and anxiety-inducing for most.
The reality is that most people just don’t like leaving their comfort zones. And that creates challenges for marketers, who are typically organizational innovators and change agents. While you, as the association professional knows there's a need for change, broaching the topic with your internal and external stakeholders can be a painstaking effort.
2020 has been like the tornado in The Wizard of Oz, ripping us all up from our familiar lives and depositing us in a strange new world.
Your members are depending on you now more than ever. They need you to offer support, networking opportunities, and programming tailored to their evolving needs. They also need to know that you’re out there, providing a strong voice for the industry and striving for a prosperous future.
But it’s also a tough time for associations. Membership growth was already a challenge even before COVID-19. How do you get young professionals to invest in their careers when the future seems so hazy?
Data-based marketing is nothing new. All marketing is based on some data. Before you reach out to any audience, you have to know a little about what makes them tick.
And everything you know counts as data. Their likes, their dislikes, their needs, their preferences. Their goals and the obstacles to their goals. All of these are data points that will help you produce a targeted, effective method.