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Maneesha Manges

Maneesha Manges is a seasoned digital marketing professional with 20 years of experience working in multiple markets and global companies. Her prior experience includes consulting roles in digital marketing strategy, data analysis, field marketing and social media. Maneesha holds a Master of Business Administration degree in High-Tech Marketing from American University’s Kogod School of Business and a Bachelor of Arts degree in Economics from Concordia University in Montreal.

Blog Feature

By: Maneesha Manges
February 1st, 2022

Ashburn, VA - February 1, 2022: HighRoad Solutions is pleased to announce the promotion of Adam Higgins to Chief Technology Officer (CTO) and Maneesha Manges to Chief Experience Officer (CXO), effective January 1, 2022.

Blog Feature

By: Maneesha Manges
October 25th, 2021

It's been more than two decades since the New York Times Best Seller, Who Moved My Cheese, was published. And while alot has happened since the proverbial self-help book was released, the sentiment has stayed the same...

Change is hard. 

While change is inevitable and necessary, personally and professionally, it’s uncomfortable and anxiety-inducing for most.

The reality is that most people just don’t like leaving their comfort zones. And that creates challenges for marketers, who are typically organizational innovators and change agents. While you, as the association professional knows there's a need for change, broaching the topic with your internal and external stakeholders can be a painstaking effort. 

Blog Feature

By: Maneesha Manges
November 5th, 2020

2020 has been a year of disruption, anxiety, and change. We’ve had to rethink the ways we engage with our friends, loved ones, and co-workers. We’ve used new technologies to help our children learn and to maintain our own professional connections.
 
From grocery stores to doctors' offices to public transportation, no area of our lives has gone unaffected by COVID-19 and its ramifications. As marketers and association professionals, we’ve had to rethink the ways we deliver on our core promises to members—namely, networking, and education. 

Blog Feature

By: Maneesha Manges
September 25th, 2020

2020 has been like the tornado in The Wizard of Oz, ripping us all up from our familiar lives and depositing us in a strange new world.

Your members are depending on you now more than ever. They need you to offer support, networking opportunities, and programming tailored to their evolving needs. They also need to know that you’re out there, providing a strong voice for the industry and striving for a prosperous future.

But it’s also a tough time for associations. Membership growth was already a challenge even before COVID-19. How do you get young professionals to invest in their careers when the future seems so hazy?

Blog Feature

By: Maneesha Manges
June 26th, 2020

Data-based marketing is nothing new. All marketing is based on some data. Before you reach out to any audience, you have to know a little about what makes them tick.

And everything you know counts as data. Their likes, their dislikes, their needs, their preferences. Their goals and the obstacles to their goals. All of these are data points that will help you produce a targeted, effective method.

Blog Feature

By: Maneesha Manges
April 3rd, 2020

Marketers are innately poised for change. They’re inclined to think creatively and move when the market demands. Still, when it comes to making the shift from the office building to the den, or basement, or even she/he-shed, it can still be unsettling. Regardless of a marketer's nimbleness, sudden environmental and culture change is never easy. 

That's why HighRoad's marketing team is our next team up to provide Virtual Team Pro-tips.  Read what they have to say about working remotely.