Maneesha Manges
Maneesha Manges is a seasoned digital marketing professional with 20 years of experience working in multiple markets and global companies. Her prior experience includes consulting roles in digital marketing strategy, data analysis, field marketing and social media. Maneesha holds a Master of Business Administration degree in High-Tech Marketing from American University’s Kogod School of Business and a Bachelor of Arts degree in Economics from Concordia University in Montreal.
By:
Maneesha Manges
April 3rd, 2020
Marketers are innately poised for change. They’re inclined to think creatively and move when the market demands. Still, when it comes to making the shift from the office building to the den, or basement, or even she/he-shed, it can still be unsettling. Regardless of a marketer's nimbleness, sudden environmental and culture change is never easy.
That's why HighRoad's marketing team is our next team up to provide Virtual Team Pro-tips. Read what they have to say about working remotely.
By:
Maneesha Manges
February 5th, 2020
When associations start planning to adopt a new marketing platform, they focus on the technical issues involved. Will the new platform work? Will it integrate with the other systems? Will we be able to run reports?
But these technical issues are usually the easiest part of the upgrade process.
There are lots of other issues you’ll face when trying to adopt a new platform. Most of these roadblocks are related to people and processes – not the technology itself.
None of these problems are insurmountable. You just need to be prepared and plan ahead.
By:
Maneesha Manges
January 28th, 2020
When you form a strategic partnership with a consultant, they will offer your association guidance and support as you tackle some of your most challenging questions. How do you set realistic goals? How can you improve your processes? How do you get your team up to speed? These are all things that a consultant can help you figure out.
By:
Maneesha Manges
December 19th, 2019
We all need a helping hand from time to time. In fact, 81% of associations outsource at least 1 service. For associations, this usually happens when you’re looking at a challenging project, like implementing a marketing automation platform.
By:
Maneesha Manges
October 10th, 2019
When it comes to IT investment, association management teams tend to be subject to a lot more scrutiny than their counterparts in the for-profit world. With good reason too – you’re spending members’ money, so you need to make sure you’re spending it wisely.
By:
Maneesha Manges
June 25th, 2019
Whenever you make a purchase – whether it’s something as small as a pack of gum or as big as a new house – you go on a customer journey.