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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Bridget Shaw

Bridget is based in Lovettsville, VA, and recently joined HighRoad as our newest Strategic Account Manager. Bridget has more than a decade of software sales and account management experience including planning technology solutions. She offers unique consultative and proactive approach, and enjoys seeing projects make a real impact on her client’s daily operations. She is familiar with working remote and has a good sense of her strengths as a team-player contributing to growth. Those that have worked with her in the past describe her as someone that has their ‘foot on the gas’.

Blog Feature

By: Bridget Shaw
April 3rd, 2020

The expression, and now world mantra, “we’re in this together” has become a shining beacon of assurance that we will in fact get through this together. A few short weeks ago, as our worlds turned upside downside, both personally and professionally, the team at HighRoad realized that if we were going to get through this and thrive, we were going to need to lean on each other for support and guidance. While not experts in the medical field, we have been virtual since the inception of the company and we decided to tap into our collective experiences to see how we could reach out and help our clients manage this turbulent “new normal”.

Blog Feature

By: Bridget Shaw
March 20th, 2020

[Editor's Note: To help cope with this new reality as we navigate our way through uncertainty, we're releasing a few articles over the next several days focused on insights, tips and advice our team has collected on the way in their journey to working remotely.]

If you’re like me, then you may have found yourself at a loss trying to navigate our current health crisis while still conducting “business as usual”. However, I think that we can all agree that there is nothing “usual” about our situation. We’ve been thrown into our new normal without much prep time or warning. The way that I see it is that we have really one option, thrive and adapt. Adopting new daily routines, personally and professionally, will help us reach that light at the end of the tunnel. Remember that we’re in this together. Human connection is still necessary and can still be achieved while working remotely. At HighRoad, we’ve always been 100% virtual, so this is one area that we can help to shed some light with some realistic tricks of the trade