Product Spotlight: Adestra and SharpSpring...the Powerhouse Pair
Digital marketing, and marketing in general, has two central goals: acquisition (finding the right people and converting them to customers) and retention (keeping those people engaged with your brand or organization via consistent communication). Our goals as marketers within the association space are really no different. Using a variety of methods, from annual conferences to social media ads, we hope to attract the right people to join our association, and once we’ve captured their interest and information, we hope to provide them with valuable information to keep them engaged.
About Aimee Pagano
Aimee joins HighRoad Solution with 15+ years of integrated marketing and communications experience, primarily in client-facing roles within the association and SaaS space. Her specialties include persona development, content strategy/management, lead gen and awareness campaign development, and website development/optimization.