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email-automation

Blog Feature

By: Nicole Crilley
May 16th, 2022

Email is arguably the most popular and effective marketing tool for organizations to run campaigns and produce funnel conversions.

 
It's used to generate interest, surface leads, and nurture those leads, all in pursuit of a particular sales or marketing objective such as joining or subscribing.
 
From an execution perspective, it's important to strategize where your email—or set of emails—fit into the larger marketing schema. In other words, what is your email really doing for you? The minute that email sends, what are you and your org getting out of it?
 
The answer? Everything if you focus on what's important. 

Blog Feature

By: Nicole Crilley
April 19th, 2022

Customization and personalization is no longer a prized possession. It's expected when it comes to communicating with consumers.

For associations, non-profits, and member-based groups—whose cornerstone value comes in the form of communication, content, and community—this 1:1 member communication is a must-have for marketers. 

The ability for members and customers to control the content that they receive, specifically through email, is invaluable to their satisfaction and your bottom line.

Cue the Email Preference Center (EPC)—a centralized location where users manage their communication preferences and topical interests.

Blog Feature

By: Emily Nash
April 1st, 2022

Whether you’re looking to engage with membership or nurture newly generated leads, email automation is a valuable, relatively hands-free productivity enhancer.
 
In fact, 59% of marketing professionals believe they can save as much as six hours per week when email automations are configured. Another 69% say that automation in this area reduces wasted time, and 72% say it allows them to focus on high-value work. 
 
That's quantifiable proof that data automation works, particularly for professionals with multi-pronged program goals and less hands
 

Blog Feature

By: Emily Nash
January 25th, 2021

Here’s perhaps the understatement of the century—sometimes email templates can be fussy. Who's with me on this?

I think it's fair to say that, regardless of the platform, as marketers we've all peeled back the HTML veil to try and retrofit and/or augment our templates.  We know what we want for our organization and our brand. We also know that sometimes technology just doesn't bend that way.

Understanding that time spent on marketing strategy versus template rewiring is always a better bet, we've created what we call the "Template Pak" for one of the leading email automation platforms we offer, Adestra.

Blog Feature

By: Adam Higgins
July 23rd, 2020

As an association marketer, you likely have an e-newsletter that you send out to your members on a regular basis. This newsletter contains valuable information about upcoming events, opportunities for personal and professional development, and news in your industry.  All of this information is great, but it can be difficult to select the topics that are broad enough to apply to your entire audience yet specific enough to deliver meaningful content that keeps your members engaged

Blog Feature

By: Maneesha Manges
June 26th, 2020

Data-based marketing is nothing new. All marketing is based on some data. Before you reach out to any audience, you have to know a little about what makes them tick.

And everything you know counts as data. Their likes, their dislikes, their needs, their preferences. Their goals and the obstacles to their goals. All of these are data points that will help you produce a targeted, effective method.